Course details

Email is still an important means of talking to your customers – but you’ve got to make your communications stand out and actually get read.

Who should attend ?

This course is ideal for marketing and Communications professionals in SMEs and MNCs, PR professionals, e-commerce professionals and business owners who want to reach and engage with customers using online ways. The session is suitable for all business sizes and across all sectors looking for an introduction to using social media and other online channels within a marketing strategy.

What will i learn ?

By the end of this course, you will be able to:

  • Identify the different types of email marketing techniques
  • Be able to plan, design, test and send email campaigns
  • Integration of email campaign service providers apps to other platforms such as blogs and CMS websites

Topics

Training course will cover the following topics:

  • How to build and Manage an Email list
  • Email Deliverability to Drive Revenue
  • Email Compliance, CANSPAM & Legal
  • Selecting your Email service provider
  • How to Create Effective Email Messages
  • How to Create Mobile Friendly Emails
  • Tracking & Measuring Email Marketing Results
Updated on 08 November, 2015

About DM Arts Academy

Digital Marketing Arts Academy is considered to be the first and the only academy in MENA specialized in teaching digital marketing material by the best international worldwide instructors in the field whose books are ranked as the most best sold books in the field in the world.

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