Google SEO & Analytics Jumpstart BootCamp CLS Learn

Course Outline :
History of Search & Introduction to SEO
Evolution & Growth of Search Engines
How Google Work's - Basics of SEO
Periodic Table of SEO success factors
On-Page Best Practices
Basics of HTML
URL, Meta Tags, Title, H1, Images
Crawling: XML & HTML Sitemaps,
Achor text, Internal linking
Tools: Google Search Console, Google Analytics setup
Keyword Research & Competitive Analysis
Keyword Planner tool (Search volumes, Competition, Business priority)
Mapping keywords to website pages
Competition Analysis
SEO Friendly Design & Architecture
Thinking before designing a website (goals, strategies & measurement models)
Mobile responsive
Importance of HTTPs
Site schema (rich snippets) & architecture
Technical Website Optimization
URL Architecture
Page Speed Analysis (Gtmatrix / Google Page Speed / Test my site)
Broken links
Canonicalization
301 redirects
Custom 404 Error pages
Link-Building
Content marketing basics & its importance
Directory submissions
Social bookmarking
Press Release optimization
Private Blog Network (PBN)
Link Wheel strategy
SEO Site Audit
On-page & Off-page audit strategy
Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.)
Audit Report
Algorithm Updates
Search Algorithm overview
Panda
Penguin
Hummingbird
Keeping track of algorithm updates
SEO Tracking
Tracking ranks
Google Analytics Custom Reports

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Google SEO & Analytics Jumpstart BootCamp CLS Learn

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Google SEO & Analytics Jumpstart BootCamp Cairo

CLS Learn

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Price: EGP 2,400

Other Location: Dokki Nasr City - Cairo
Duration: 36 Hours

Course details

Eligibility / Requirements

WHO SHOULD ATTEND?
Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals

Prerequisites : There's no pre-requisite to earn SEO certification. You could be a student, an entrepreneur or a working professional.

Job roles this course is suitable for:

Search Engine Marketing Officer , Search Engine Marketing Specialist , Search Marketing Analyst

Course Location

Show map Locations Dokki Nasr City - Cairo

About CLS Learn

Since 1995, CLS Learning solutions is leading the technology learning market in Egypt, the Middle East, and Africa. With our wide network of international partners, trainers, instructors, and technology leaders; we are able to deliver top notch training programs to our students and technology professionals.

25 Years in the market.

We delivered over 4,200 courses to 63,500 professionals in our centers.

We delivered 1,200 courses to 18,240 corporate employees on Site.

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