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Price: GBP 3,777
Instructor led live virtual classroom online. Classes may be individual or in group.
- Payment Terms: Enquire
- Locations: Dubai Abu Dhabi - United Arab Emirates England - United Kingdom England - United Kingdom Amsterdam Netherlands
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewSustained media campaigns can help drive strategic organizational change build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. This powerful program takes a problem solving approach to the design of media campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design plan cost deliver and evaluate campaigns using the full range of media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.
Objective
- To examine the range of media campaigns and the purposes that they can achieve.
- To develop a problem-solving approach to match media campaign strategy to business objectives.
- To plan media campaigns to meet need setting clear objectives with behavioral outcomes and measurable results.
- To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media.
- To learn how to evaluate media campaigns to demonstrate success to the business and to develop campaign methodology.
- The program emphasizes the following competencies:
- Problem solving methodology to match media campaigns to business objectives/priorities.
- Planning to costscheduledeliver and monitor campaign activities.
- Persuasive techniques to win support of top tier management for campaigns and convince other managers and staff to participate.
- Use of a wide range of channels and media to reach audiences in a way that will influence their behavior. This includes e-media.
- Effective evaluation techniques to measure the impact on audiences and to monitor changes in their behavior.
- Summarizing and reporting impact to the business to demonstrate contribution to achieving organizational objectives.
Who Should Attend
This program has been designed for media practitioners/professionals and for senior professionals elsewhere in the organisation who want to use PR/communications tools to best effect in meeting business objectives. Communicating effectively with key stakeholders is vital to the delivery of business goals. This program demonstrates how media can be a key element of business strategy through coherent and focused campaigns.
Course Outlines
Day 1 - Effective Media Campaigns:
- Welcome and introduction.
- Media campaigns
- their use and their risks.
- Case study examples
- what works and what does not.
- Practical example
- tackling a business challenge.
- An introduction to evaluation.
Day 2 - A Problem-Solving Approach to Campaigns:
- Business strategy and problem identification.
- Problem solving methods
- choosing the right one.
- Problem analysis
- desk research stakeholder analysis PEST and SWOT.
- Setting measurable objectives.
- Force field analysis and risk identification.
Day 3 - Planning and Costing Campaigns:
- Identifying the stages of the campaign and decision points.
- Preparing an effective schedule
- critical path analysis.
- Costing the plan and preparing a budget.
- Practice case-studies.
- Co-ordinating campaign elements across stakeholder groups.
Day 4 - Channels Delivery and Evaluation:
- From strategy to tactics.
- Principles of evaluation.
- Research tools and methods.
- Channel effectiveness and use of media.
- Using influencer strategies to multiply effectiveness.
Day 5 - Putting it all together
- Effective Delivery in Your Organisation:
- A risk-management approach.
- Dealing with contingencies.
- Winning support - selling ideas to others in the business.
- Ensuring that results are seen and credited.
- Personal action planning.
Job roles this course is suitable for:
Media , Professional , professional , Marketing , Specialist , Executive , Designer , Graphic , AnalystCourse Location
About London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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