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- Payment Terms: Enquire
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewEffective communication isessential forevery area of business and is especially critical in public relations. This course focuses onthe communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations.
During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts.
Using practical case studies and scenarios relevant to them delegates will practice planning their communications by setting clear goals identifying their audiences and how to reach them with clear and compelling messages. The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.
Objective
By the end of this interactive training programme, you will be able to:
- Confidently practice the key communication skills and techniques essential for performing your duties.
- Understand how to communicate effectively with the internal and external publics of the organisation.
- Play an active role in supporting the image and reputation of the organisation.
- Achieve positive results in your communications with others.
- Build collaborative relationships that emphasize trust and respect.
- Communicate effectively using simpleconcise and direct language.
- Eliminate the roadblocks that undermine your ability to communicate effectively.
Who Should Attend
- Public Relations executives and managers
- Marketing executives and managers
- Those whose work involves contact with internal/ external audiences
Course Outlines
Module 1 - Public Relations in a Changing Environment
- What is PR?
- New Roles and Perspectives
- The Role of Public Relations in building the Brand and Reputation of the Organization
- The Functions of Planning Organising and Controlling in Public Relations
Module 2 - Communication Styles
- The 3 Vs of Communication (Visual Vocal Verbal)
- The four communication styles
- Recognizing your style and the styles of others
- Strengths and weaknesses of each style
- Bridging communication gaps
Module 3 - Listening and Questioning for Deeper Understanding
- Tools for active listening
- Asking clarifying questions
- Confirming the message
- Interpreting nonverbal cues
- Intonation
- Rate of speech
Module 4 - Planning your Communication
- Setting clear goals (what do you need to say and to whom?)
- Determining outcomes and results.
- Audience channels and timing.
- Key messages.
Module 5 - Avoiding Communication Breakdowns
- Creating value in your conversations
- Strengthening your relationships
- Identifying internal and external factors that impact your communications
- Establishing message tracking and feedback
- Communicating non-defensively
- Crisis Communication
- Respect empathy and sensitivity
Module 6 - Communication Media
- Communication Channels (press TV Radio Web Social Media Events)
- Advantages and disadvantages of different media
- Evaluating and Selecting the Most Appropriate Medium
Job roles this course is suitable for:
Director - Public Relations , Manager - Public Relations , Public Relations RepresentativeAbout London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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