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- Payment Terms: Enquire
- Locations: London United Kingdom
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Overview
Effective communication isessential forevery area of business and is especially critical in public relations. This course focuses onthe communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations. During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts. Using practical case studies and scenarios relevant to them delegates will practice planning their communications by setting clear goals identifying their audiences and how to reach them with clear and compelling messages. The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.
Objective
By the end of this interactive training programme, you will be able to:
Confidently practice the key communication skills and techniques essential for performing your duties.
Understand how to communicate effectively with the internal and external publics of the organisation.
Play an active role in supporting the image and reputation of the organisation.
Achieve positive results in your communications with others.
Build collaborative relationships that emphasize trust and respect.
Communicate effectively using simpleconcise and direct language.
Eliminate the roadblocks that undermine your ability to communicate effectively.
Who Should Attend
Public Relations executives and managers
Marketing executives and managers
Those whose work involves contact with internal/ external audiences
Course Outlines
Module 1 - Public Relations in a Changing Environment
What is PR?
New Roles and Perspectives
The Role of Public Relations in building the Brand and Reputation of the Organization
The Functions of Planning Organising and Controlling in Public Relations
Module 2 - Communication Styles
The 3 Vs of Communication (Visual Vocal Verbal)
The four communication styles
Recognizing your style and the styles of others
Strengths and weaknesses of each style
Bridging communication gaps
Module 3 - Listening and Questioning for Deeper Understanding
Tools for active listening
Asking clarifying questions
Confirming the message
Interpreting nonverbal cues
Intonation
Rate of speech
Module 4 - Planning your Communication
Setting clear goals (what do you need to say and to whom?)
Determining outcomes and results.
Audience channels and timing.
Key messages.
Module 5 - Avoiding Communication Breakdowns
Creating value in your conversations
Strengthening your relationships
Identifying internal and external factors that impact your communications
Establishing message tracking and feedback
Communicating non-defensively
Crisis Communication
Respect empathy and sensitivity
Module 6 - Communication Media
Communication Channels (press TV Radio Web Social Media Events)
Advantages and disadvantages of different media
Evaluating and Selecting the Most Appropriate Medium
Course Location
About London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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