Course details
It never feels good to spend money running eCommerce Ad campaigns that have low conversion rates. Whether you are an aspiring eCommerce manager or business owner, the eCommerce PPC Ads for Businesses Course will boost your skills to run successful campaigns. Even if you plan to start a career in the e-commerce industry with an average salary of more than £35,400 per year, this course would greatly benefit you.This fantastic course starts with a simple introduction to how PPC campaigns function and impact. You will learn the fundamentals of Pay-per-click advertising for e-commerce as well. In the second part of the module, you will go through the lesson on eCommerce campaign structure. This lesson focuses on organising campaigns and choosing keywords that align with your target audience.
The third and fourth lessons of module one include topics like Dynamic Search Ads and Search Campaigns. You will gain insights on setting up and optimising dynamic ads to increase click-through rates. The fourth lesson will teach you how to create compelling text ads that rank well in the search engine. This lesson will also familiarise you with keyword research and bidding strategies. At the end of the first module, you can troubleshoot 404 errors to ensure a seamless user experience.
As soon as you start module two, you will gain insights into Google Analytics, e-commerce tracking reports, and how to set up e-commerce tracking. The primary learning from this module is that the learner can decode e-commerce reports in Google Analytics to make effective decisions. The final module ends by giving you an in-depth idea of product feeds for Adwords.
Learning Outcome:
- Able to create structured and effective ad campaigns for maximum impact
- Learn to set and optimise Google Shopping campaigns for product showcases
- Explore the impact of Ad Customizer to create personalised content
- Gain the ability to implement retargeting strategies to boost conversions
- Identify and resolve versatile challenges of a product feed to ensure a smooth campaign
- Ecommerce for AdWords Campaigns
- Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
- Product Feeds for AdWords
Eligibility / Requirements
Requirements:
- Learners must have a smooth internet connection
- People with basic academic knowledge can enrol on the course
- Smartphone/PC/Laptop
- If you want to start your own eCommerce store
- Become a sought-after professional in the eCommerce industry
- Gain in-depth knowledge on the trends in eCommerce
- High-quality course materials which can boost your eCommerce skills
- Make your resume powerful enough to grab the attention of hiring managers
Job roles this course is suitable for:
E-commerce PPC Specialist , PPC Consultant , Marketing Strategist , E-commerce Analyst , Digital Marketing ManagerAbout Skill Up
Skillup is a learning platform that provides one of the most engaging e-learning experiences available. Among the large choice of training courses available, you'll undoubtedly find something that suits you. We can assist you in achieving your objectives, whether it's to improve your current knowledge or gain new skills. In addition to our professionally accredited courses, we offer a free CV evaluation within 24 hours of submitting your application.
Assessment and Certification
You will be expected to take an online multiple-choice test at the end of the course. Your exam will be graded automatically and promptly, so you'll know right away whether or not you passed. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £6.99 for a PDF copy and £9.99 for an original print copy sent to you by post or for both at £14.99.
