Course details
It never feels good to spend money running eCommerce Ad campaigns that have low conversion rates. Whether you are an aspiring eCommerce manager or business owner, the eCommerce PPC Ads for Businesses Course will boost your skills to run successful campaigns. Even if you plan to start a career in the e-commerce industry with an average salary of more than £35,400 per year, this course would greatly benefit you.This fantastic course starts with a simple introduction to how PPC campaigns function and impact. You will learn the fundamentals of Pay-per-click advertising for e-commerce as well. In the second part of the module, you will go through the lesson on eCommerce campaign structure. This lesson focuses on organising campaigns and choosing keywords that align with your target audience.
The third and fourth lessons of module one include topics like Dynamic Search Ads and Search Campaigns. You will gain insights on setting up and optimising dynamic ads to increase click-through rates. The fourth lesson will teach you how to create compelling text ads that rank well in the search engine. This lesson will also familiarise you with keyword research and bidding strategies. At the end of the first module, you can troubleshoot 404 errors to ensure a seamless user experience.
As soon as you start module two, you will gain insights into Google Analytics, e-commerce tracking reports, and how to set up e-commerce tracking. The primary learning from this module is that the learner can decode e-commerce reports in Google Analytics to make effective decisions. The final module ends by giving you an in-depth idea of product feeds for Adwords.
Learning Outcome:
- Able to create structured and effective ad campaigns for maximum impact
- Learn to set and optimise Google Shopping campaigns for product showcases
- Explore the impact of Ad Customizer to create personalised content
- Gain the ability to implement retargeting strategies to boost conversions
- Identify and resolve versatile challenges of a product feed to ensure a smooth campaign
- Ecommerce for AdWords Campaigns
- Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
- Product Feeds for AdWords
Eligibility / Requirements
Requirements:
- Learners must have a smooth internet connection
- People with basic academic knowledge can enrol on the course
- Smartphone/PC/Laptop
- If you want to start your own eCommerce store
- Become a sought-after professional in the eCommerce industry
- Gain in-depth knowledge on the trends in eCommerce
- High-quality course materials which can boost your eCommerce skills
- Make your resume powerful enough to grab the attention of hiring managers
Job roles this course is suitable for:
E-commerce PPC Specialist , PPC Consultant , Marketing Strategist , E-commerce Analyst , Digital Marketing ManagerAbout Skill Up
Skill Up presents a rigorous online education experience, helping you obtain industry-relevant skills that are accepted around the world. We bring you the best courses that boost your skills. We provide accredited CPD courses that deliver eye-opening knowledge and insights on every vital aspect of the ever-evolving job market landscape. We are a pioneer in the online learning sphere.Assessment and Certification
Upon successful completion of your course, you have the opportunity to request a Skill Up Recognised Certificate. This certificate holds significant value, and its validation will endure throughout your lifetime.
1. PDF Certificate + PDF Transcript: £14.99
2. Hardcopy Certificate + Hardcopy Transcript: £19.99
3. Delivery Charge: £10.00 (Applicable for International Students) See all Skill Up courses
