Ecommerce Executive Diploma

Course details

Do you want to be a part of an industry with a market value of $ trillion? Undoubtedly, ecommerce is one of the best sectors to make a promising future for yourself. So, unleash your potential with this Ecommerce Executive course to deep-dive into the dynamic world of digital commerce.

First of all, this Ecommerce Executive course starts with an introduction to e-commerce. You will know the origin and evolution of ecommerce. The second module will let you discover some remarkable winning strategies that bring massive growth and maximum profit.

The customer is king. Therefore, module three of the course will teach you how to provide mind-boggling customer service on the virtual platform. Moreover, it will also show you the tricks to foster brand loyalty. The next module focuses on product positioning, flawless service, and brand image building. Module five of the course will help you acquire skills to create outstanding content. Without eye-catching content, it’s impossible to survive in e-commerce. As you complete the module, you will master crafting content that will spread your brand voice all over the digital world.

Social media is directly related to the ecommerce business due to the high audience presence on those platforms. Module six will teach you how to leverage virtual platforms to engage, connect, and build meaningful relationships with your target customers. Module seven will enhance your knowledge of e-commerce marketing. You will learn about search engine optimisation, email campaigns, and a few other strategies to drive traffic and growth.

When you go through modules nine to twelve, the central learning would be to create an excellent user experience, ensure hassle-free transaction systems, and develop expertise in e-commerce analytics.

Learning Outcome:

• Learn highly effective e-commerce strategies
• Master versatile marketing techniques like social media engagement and SEO to retain an online audience
• Ability to create engaging online experience for the customers, which increases conversions
• Gain proficiency in e-commerce analytics
• Acquire the skills to ensure a seamless purchasing experience for the customers

Course Curriculum:

• Module 1: Introduction to Electronic Commerce
• Module 2: E-Commerce Strategy and Implementation
• Module 3: Customer Service
• Module 4: Products, Brands, and Services
• Module 5: Content Planning and Production
• Module 6: Use of Social Networks
• Module 7: Marketing
• Module 8: Business Markets and Buying Behaviour
• Module 9 : Creating an Engaging User Experience
• Module 10 : Transaction Management
• Module 11 : E-Commerce Analytics
• Module 12: Advertising and Sales Promotion

Updated on 11 December, 2023