Diploma in Marketing

Course details

Diploma in Marketing

Duration: 6 months

Assessment: One comprehensive practical assignment
Learn from the expertise inspired by Philip Kotler—widely acknowledged as the "father of modern marketing" and Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. This fully online, flexible diploma equips you with foundational and advanced knowledge critical to becoming a successful marketing specialist, grounded in principles taught by one of the world’s foremost marketing authorities.

Course Modules and Key Learnings:

1. Developing Marketing Strategies and Plans
   Master how to craft effective marketing strategies aligned with business goals, competitive analysis, and market dynamics.
2. Analyzing Consumer Markets
   Understand consumer behavior, market segmentation, targeting, and positioning to reach and influence customers effectively.
3. Analyzing Business Markets
   Explore B2B markets, organizational buying behavior, and tailored marketing approaches for business clients.
4. Setting Product Strategy
   Learn how to develop product lines, manage product life cycles, and innovate new offerings to meet market demands.
5. Developing Pricing Strategies and Programs
   Gain expertise in pricing models, price setting, discount policies, and maximizing profitability through pricing decisions.
6. Additional Key Marketing Functions
   Topics may include distribution channels, integrated marketing communications, digital marketing, branding, and marketing analytics.

Assessment:
Your expertise will be verified through one practical assignment designed to apply your marketing knowledge in realistic business or market scenarios. Students can start the assignment immediately upon enrollment and complete the diploma flexibly upon submission.
 
  Updated on 31 July, 2025