Digital Advertising & Marketing 201: Today's Trends & Topics

Course details

The follow up to my very popular course, Digital Advertising & Marketing 101, this course gives a more in depth explanation of the complex world of digital advertising. Using a combination of in person explanations as well as voiced over presentations and animations, I shed light on the processes that take place every day in order to deliver trillions of ads on billions of digital devices.

Topics Covered Are:

1. Programmatic Advertising & Real Time Bidding (RTB)
2. Waterfalls & Header Bidding
3. Mobile - SDKs & Consumer Trends
4. Verification/Bots/Fraud & Viewability 
5. Data Collection & Use (+DMPs)
6. What The Future of Digital Advertising Looks Like

Join me as I explain what programmatic advertising actually means. How Header-Bidding works, and why it's changing the digital advertising world. How mobile use is affecting advertising spending and how it continues to grow. How advertisers verify that what they're buying is what they're getting. How advertisers use data to pin-point their exact target audience. And finally, what companies like Google, Facebook, and Amazon are doing to stay relevant and grow in this ever changing landscape.