Design Thinking for Business

Course details

Innovation transforms the way people develop products, services, processes—and even strategy.

For the companies disrupting the market today, design is no longer just a "stage" in the business process — it is the language of business.

If you want to help jolt your company out of hibernation, the people and teams around you will need to adopt habits of vulnerability, empathy, and curiosity.

In this course you will learn the methods that transform managers into those rare leaders who can inspire innovation in their organizations. 

A Design-Led company builds innovation culture from within. 

Do you want to work in a company culture that invests in and rallies behind principles like design thinking? 

Then action is required. Planning, researching, and talking all matter.

There's no company you can purchase or person you can hire that will transform your company into an innovative juggernaut overnight.  Design is a process and design methods like the ones taught in this course give you the formula that you can customize, experiment with, and learn from.

It's time to stop talking and get busy making.

Enroll today.  

The method Robb uses for this immersive course is one he has developed over the last 10 years. It employs the best practices from GV Design Sprints, Maestro planning and the Stanford D-School model.

Guiding the teams through specific problem solving exercises are a key focus as Robb uses "How Might We" approaches to generate actionable ideas to guide teams to rapidly prototype solutions that will deliver a great customer journey with their solution. 

These are the same techniques that successful startups use. 

They invite the development of disruptive business models and radical insights that can drive new business.

You will learn to:

• Identify a challenge or opportunity in your marketplace
• Define the customer who will benefit from your solution
• Run a productive brainstorming sessions
• Build a roadmap and action plan with a cross-functional team
• Plan for a great user experience from the start 
• Rapidly draft and refine solutions that solve problems for users 
• Validate your prototype solution
• Build the perfect pitch deck to get your project green-lighted

What are you waiting for?  

Design thinking can empower your business.

What are the requirements?

• No previous experience, drawing skill or advanced technology is required.
• You will need a white board, post-it notes, pencils, and markers.
• Worksheets will be provided for you to print

Are you interested in building a startup? That process begins here.
Use this method to develop and test new business concepts with validated feedback

What am I going to get from this course?

• Run productive brainstorming sessions
• Build a roadmap and paper prototype that can be tested with users
• Understand innovation processes like design sprints and design-thinking planning
• Transform concepts into action plans and business models ready for the Lean Canvas
• Plan solutions that provide for a great user experience from the start
• Build the perfect pitch deck to get your project green-lighted

What is the target audience?

• Problem solvers
• Product managers
• Technologists
• Engineers
• Entrepreneurs
• Founders
• UX designers
• Project managers
• Audience and insight analysts
• Visual creatives
• C-suite executives
• Human Resources managers
• Teachers
• Sprint masters
• Business students
• Department managers
• Business educators
• Innovation leads