Design Thinking - A hands-on course on Innovation

Course details

Everwonder why certain products are so integral to our lives? Someproducts or services really resonate with us.They seem to solve ourproblem before we have even expressed them. A commontheme to products that WOW us is Design Thinking.

Thiscourse is a hands-on approach to Design Thinking, a popular andeffective Innovation approach. In this course, you will learn thefollowing:

• Whatgood design implies
• Products and industries where Design Thinking has been used
• Product Design Challenges
• Five Stage Design Thinking Process
• Getting hands-on with Design Thinking

About Design Thinking

DesignThinking is a customer-centric innovation framework. At the heart ofit is a strong drive to solve key problems faced by the customer whenusing products. The approach is very successful in addressing latentneeds, which results in an unforgettable customer experience. Whatmakes the latent needs so critical is that such needs are often notmentioned by the users of products. The framework we'll cover in thiscourse will set you on the path to uncover latent needs and set youon a path of a successful customer experience.

Design Thinking has been used for many users in every industry you can imagine. We'll cover the wide portfolio of products where this approach has been used to innovate. Most importantly, it transform how customers interact with products and keep coming back over and over again.

Product design challenges

We'llalso spend a fair amount of time on the product design challenges.These are three challenges that every product or service must meet toensure that it will be successful. First we want to ensure that thereare enough people who are facing the problem we want to solve.Second, we want to evaluate how our solution can be enabled andhow we can beat any competing products. Finally, we want to confirmthat there is a good financial return on investment for ourfantabulous introduction in the market.We'll go through the questions you need to answer when facing eachchallenge.

Five stage Design Thinking Process

We'lldelve into the five stage Design Thinking process discussing eachstage in detail. These will walk you through understanding customerbehavior with products and how to extract their emotionalexperiences when using it. Then we will define a target that willcover the latent needs that our product has to address. The fun is inknowing how to generate as many solutions as possible to solve ourproblem. Next comes the implementation - we don't just leave ideas,we want put them into practice. We will follow a strict criteria fordeveloping prototypes. Finally, we test it and discuss when torelease the product.

Myapproach to this program is that it must be hands-on i.e. You will besolving a problem to innovate to a solution using the Design Thinkingapproach. I guaranteethat once you complete this course, you will be able to directlyapply the principles for your projects.

Who is the target audience?

• Anyone who wants to introduce new products and services
• Anyone who wants to work on innovation projects