Design for Engagement - How to Design So People Take Action

Course details

You'll learn what you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging.

You'll learn what to do so that people are more likely to take the action you want them to take -- use your product, register at your website, make a purchase, and so on.

You'll learn about the need to belong and how to use ideas such as social validation, reciprocity, and trust to engage your target audience. You'll learn what make ideas and websites go viral.

You'll learn about instincts and how to use automatic reactions to sex, danger, and the fear of loss to lead people to take an action.

You'll learn what psychologists know about memory, reading, and vision and how to use this information to grab and hold attention and direct behavior.

You'll learn why stories are so engaging, and how to use them.

You'll learn how to work with the self-stories that people tell themselves in order to get people to try something new.

You'll learn about how mentioning money or death changes behavior, how many choices people can handle, about the special part of the brain that is sensitive to faces and how to keep it engaged .

You'll learn about how to use the desire for mastery and intrinsic motivation to encourage people to take certain actions.

And much much more!

The instructor is Susan Weinschenk. Susan has a Ph.D. in Psychology, and 30 years of experience applying psychology to the design of software, websites, apps, and technology products. She's the author of How to Get People to Do Stuff, and 100 Things Every Designer Needs to Know About People.

The Design for Engagement course has quizzes and exercises so you can practice what you are learning.