- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
This course empowers sales professionals to build lasting relationships with clients by focusing on their needs. Learn how to craft tailored sales approaches, enhance customer satisfaction, and drive revenue growth through strategic, customer-focused techniques.
Course Outcomes:
Understand the importance of adopting a customer-centric approach in sales
Develop skills to identify and respond to customer needs and expectations
Learn to craft personalised value propositions and solutions for diverse clients
Enhance communication and negotiation skills to drive client-focused outcomes
Build long-term customer relationships that contribute to sustained business growth
Who Should Attend:
Sales professionals and managers aiming to enhance their customer engagement
Business development executives looking to refine their client-facing strategies
Marketing and sales teams who wish to align their approach to customer-centric models
Senior executives responsible for overseeing sales strategies and customer relations
Entrepreneurs seeking to enhance their business growth through a customer-first sales strategy
Course Topics:
Understanding the Customer-Centric Mindset
The evolution of customer-centricity in the sales process
Understanding customer needs: Beyond product features and benefits
Empathy and emotional intelligence in customer interactions
Shifting from product-centric to customer-first sales strategies
Identifying and Segmenting Customer Needs
Analysing customer data to drive personalised sales approaches
Techniques for customer segmentation: Prioritising based on needs and value
Building customer personas and understanding decision-making drivers
Adapting sales techniques to fit different customer profiles
Crafting Customer-Focused Value Propositions
Developing value propositions that resonate with your customers
Aligning product or service offerings with client expectations
Communicating value effectively: The art of storytelling in sales
Customising sales pitches to meet individual client needs
Enhancing Communication and Negotiation Skills
Active listening techniques to uncover customer pain points
Building trust through transparent and ethical sales practices
Mastering the consultative selling approach: Guiding customers to the best solutions
Negotiating for win-win outcomes that satisfy both client and business goals
Building and Sustaining Long-Term Customer Relationships
Post-sale engagement strategies: Turning buyers into advocates
Leveraging customer feedback to refine sales approaches
Using CRM tools to maintain and nurture customer relationships
Measuring customer satisfaction and its impact on business growth
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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