- Location: Cairo Governorate - Cairo
- Duration / Course length: 2 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Program OverviewCustomer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technologies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.
Benefits & Added Value
By attending this program, participants will:
- Learn the basics of Customer Relationship Management (CRM)
- Understand the power of communication
- Understand the customer’s lifecycle
- Identify, segment and analyze customers
- Analyze Customer’s Behavior
- Handle Complaints efficiently
- Understand the basics of Retention and building Loyalty
- Learn more about Up-selling and Cross Selling
- Apply key Performance Measurement techniques
- Understand what is advocacy and learn how to be the customer’s advocate
- Learn and apply key advocacy measurement techniques
- Better engage Employees
Program Content
- The basics of Customer Relationship Management (CRM)
- Understand the power of communication
- Understanding the customer’s lifecycle
- Analyzing and Understanding Customer’s Behavior
- identifying, segmenting and analyzing customers
- Handling Complaints
- Retention and building Loyalty
- Retention, Loyalty and Advocacy
- Up-selling and Cross Selling
- Performance Measurement
- Engaging Employees
Course Location
About IMI International
IMI is a Management Development Company established in 1999 with 20 years of experience in the market, specialized in Training and Development and HR Outsourcing Services.
IMI offers certified training programs and public courses in affiliation with international foundations and institutions.
IMI is a professional provider for HR services, ranging from recruitment, payroll processing and full body leasing models.
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