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- Payment Terms: Enquire
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewCrisis communicationis a sub-speciality of Public Relations whose purpose is to positively reflect and protect the reputation of the organisation. Without skillful management crises can damage brand image and in extreme cases the very survival of the business. This highly practical and interactive course will develop delegates' knowledge and skills in anticipating preparing for and handling crises.
During the course they will learn which communication strategy works best in which context how to quickly assemble and train a crisis team who needs to know what and when how best to craft their messages and which media channels to choose. Towards the end of the course delegates put their new knowledge and skills into practice by developing a crisis communications strategy and action plan based on a scenario relevant to them.
Objective
By the end of this interactive training programme, you will be able to:
- Understand what constitutes a crisis and how to manage communications during a crisis
- Select the most appropriate strategy and approach to different situations
- Prepare a crisis communications plan
- Be clear about what needs to be done beforeduring and after a crisis in terms of communication
- Protect the organisation's reputation by confidently managing all stakeholders involved as well as dealing with the press and social media
Who Should Attend
- Public Relations managers and directors
- Internal Communications managers
- External Communications managers
- Corporate Affairs managers
- Marketing managers
Course Outlines
Module 1
- Introduction to crisis communications
- What constitutes a crisis?
- Different theories of crisis communications
- Who communicates?
- Crisis communication strategies
- Denial
- Evasion of Responsibility
- Reducing
- Corrective Action
- Mortification
- Crisis communication process
- Pre-crisis:
- Plan resources to be in place ahead of a crisis
- Prepare communications plan and press release templates
- Plan for dissemination of information to all publics during a crisis situation
- Training for crisis communications team
- Identify possible risks
- In-crisis:
- Assess the nature of the crisis and the communications environment at the time of the incident
- Collect and process pertinent information to guide the crisis management team in decision making
- Identify key stakeholders and create appropriate messages recognising which media channels to use how and when
- Post-crisis:
- Provide follow-up crisis messages as necessary
- Review the successes and failures of the crisis communications team
- Scan the Internet for online discussions of the crisis
- Consult with those affected by the crisis to determine the organisation's role in future arrangements or events
- Organising a Press Conference
- Conducting Radio and Television Interviews
- Social media and crisis response
- Module 5
- Putting it all into Practice
- Case Study Exercise: Develop a crisis communications strategy and action plan based upon a given scenario
- Personal action planning
Job roles this course is suitable for:
Public Relations managers directors , Internal Communications managers , Crisis Communication CoordinatorAbout London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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