Creativity and Innovation

Course details

About Course:

Creativity is not reserved for artists and inventors; it’s a key skill for all of us in business today. Creativity is important for organizations. Period. It’s a simple formula: Higher creativity leads to greater innovation within the organization and thus, greater success over the long run. In fact, creativity and innovation are integral to an organization’s ability to survive and thrive in today’s competitive marketplace.

Creativity is also becoming a very important skill for leaders. A 2010 IBM survey of more than 1,500 CEOs across the world rated creativity as the most important factor for future success. Creativity is the highest levels of human performance. It is part of what makes us human and is the key to a more successful life. Kim Corfman, Professor of Marketing at NYU Stern School of Business, believes that the happiest people are those who lead more creative lives: “I think people will have better lives, if they are more creative problem solvers,’ she says.

All this said, we are unfortunately facing a dry spell in creativity. Schools, universities and workplaces drown our creativity in routine, procedure and fear of failure until we are all using the same methods and not thinking of new ideas. 

Learning Objectives:

By the end of this workshop, participants will be able to:

• Appreciate creative thinking, and identify the steps in the creative process
• Recognize techniques that will enhance creativity
• Discover your creative style and how to blend Right and Left Brain Thinking
• Prepare mentally and physically to be creative, and increase creativity
• Avoid personal and organizational factors that block creativity and innovation
• Develop creativity in organizations, and use creativity to generate ideas and solve problems
• Organize creative teams, conduct creative team sessions and brainstorming sessions.
• Learn how to use the Six thinking hats and to Think Laterally

Topics Covered:

• Creative Thinking Basics
• Personal Creativity
• Innovation Framework
• Creativity in Organizations
• Creativity Skills
• From thinking to action
• Promoting team creativity

Methodology:

• Learning Concepts / Presentations
• Activities and Role Plays
• Educational Videos
• Group Discussions
• Individual and Team Exercises
• Action Plan