Craft a Value Proposition & Ready Your Sales Team

Course details

Heading to a conference or a tradeshow with your sales team? You'll want to make the best impression possible & come away with multiple sales opportunities. Learn how to articulate your knowledge of your product or service through a value proposition. A well-crafted value proposition will help your sales team perfect their pitch & work the floor to make the most of your trip. When you craft a good value proposition, command attention, work the booth, & stay true to leads, you'll put yourself beyond your competition.

Course 1: Craft a Value Proposition

Master the structure and style of a value proposition to build relationships & boost your business.

• Master the Basics of a Value Proposition
• Separate Features & Benefits from Value
• Identify & Cater to Customer Pain Points
• Take Your Value Proposition to the Next Level

Course 2: Ready Your Sales Team

Train your sales team to perfect their pitch & work the booth to maximize sales opportunities & make the most of your next trade show.

• Reach Out & Identify Key Opportunities
• Make the Booth Work for You
• Work the Booth & Secure Leads
• Divide & Conquer the Trade show

This two course bundle will teach you how to construct & use a value proposition to get ahead of your competition at trade shows and beyond. It includes dynamic video, interactive practice lessons, tips from industry leaders, and downloadable PDFs. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete both courses.

Improve your sales & make the most out of every marketing opportunity with these sales techniques from Eleventure.