LCT International Core Sales Skills - Level 2 LCT International
Price: GBP 4,250

    Course details

    Course Introduction:
    Build on core sales skills with intermediate techniques, including relationship selling, understanding customer needs, and crafting solutions to address complex customer challenges.

    Course Outcomes:
    Move towards a consultative selling model from transactional selling
    Build lasting relationship with clients
    Develop key accounts, strategy and plan
    Identify the root causes of issues with clients and offer the best solutions/services
    Mix elements such as influence, product knowledge and people skills to increase success of sales
    Use market and competitor knowledge to get the lead and generate the best solutions
    Develop strategic customer relationship management
    Create a personal development plan

    Who Should Attend:
    Sales Executives and Account Handlers
    Sales Managers, Operations Managers and Account Managers
    Customer Service Managers and Relationship Managers

    Course Topics:
    Key principles of Selling

    Increasing opportunities for new business
    Strategies for hitting and surpassing your targets
    Developing streams of income: New business vs. Existing customers
    How to deal with client objections and still get the sale
    Maintaining professionalism during the sales process to create a long term focus while gaining short and mid-term wins
    Apply the Aristotle Principle of Persuasion


    Sales Presentation and Pitching Mastery

    How to be more effective and charismatic during sales presentations
    How to deal with presentation challenges for individual client meetings vs selling to a procurement team
    How to bring separate viewpoints together to still leave with a sale
    The elevator pitch
    How to present more confidently and describe your products and services using customers needs
    Moving from transactional selling to consultative selling
    Practical exercises and coaching to help you grow and improve


    Relationship Building

    Become an a trusted advisor to your client
    Using advanced influencing skills to connect to your client and get them to reveal more
    Selling across different cultures code and practices
    Understanding your personal brand in sales
    Mastering emotional intelligence and positive psychology
    Explore psychometric profiling of yourself and clients
    Making a plan to increase loyalty and pin that to profitability
    Feedback of individual strategy assignment


    Dealing with Difficult Clients

    Problem clients and handling the effects of their action/inaction
    5 different types of difficult buyers
    5 things you must never do while handling a customer objection
    Winning back lost business and raising the stakes
    Using refined communication strategies of worlds leading business coaches and entrepreneurs to deal with any problem
    Buyers expectations of suppliers


    Strategic Sales

    Motivating yourself and your team to be results focused
    Dealing with C Level selling selling to the board
    Getting buy in for internal stakeholders to improve strategy
    Increase conversion ratios and customer feedback ratings
    Create a success roadmap
    Develop your own personal development plan for post course success

    Updated on 14 May, 2025

    Eligibility / Requirements

    N/A

    About LCT International

    LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.

    Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.

    Why Choose LCT International?

    • Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
    • Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
    • Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
    • Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
    • A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
    • Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.

    Our Areas of Expertise

    • Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
    • Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
    • Human Resource Management – Talent management, organizational development, performance management, and employee engagement
    • Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
    • Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
    • Public Sector & Government Training – Policy development, governance, and regulatory compliance

    At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.

    Take the next step in your professional growth!

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