Core Sales Skills - Level 1

Course details

Course Introduction:
Establish a strong foundation in sales with this course, covering essential sales techniques, customer engagement, and the sales cycle from prospecting to closing deals.

Course Outcomes:
Despite the existence of fundamental systems such as PRINCE2 and the PMBOK Guide, most projects are run intuitively, without the help of a structured project management system. This is the case because the fundamental standards, while invaluable, are too complex for normal projects. Imagine all the people who use Excel. What happens if you replace Excel with a programming language? Most people wont be able to use it, and they will be left without a tool, even though a programming language is more capable than Excel. The fundamental project management systems are all like programming languages, and what people need most in projects is something like Excel. is that simple tool that most people can use.

Designed as an implementation tool is, above all, a practical project management system. Thats why is:

Easy to learn
Easy to use
Easy to implement

Who Should Attend:
Sales Executives and Sales Representatives
Sales Team members
Sales Account Managers
Employees working as sales support staff and/or sales admin
Customer Services Staff moving into a sales role

Course Topics:
Selling An Art or a Science

Through interactive learning delegates will explore the factors that make excellent sales people
How to raise personal standards in order to encourage profitability
Do you use a hunter or a farmer selling style?
The background of selling and defining your role as part of the organisations mission
How to use persuasion without crossing boundaries


Effective Planning and Prioritising

Account analysis planning and time management
How to plan your territory more productively
Prioritising prospects well to ensure more consistent sales conversion ratio
Meeting and diary management and increasing opportunities for new business
Strategies for hitting and surpassing your targets
Researching into client the global market and customer spheres
Identify key trends in the marketplace


Making Lasting Impressions

Tuning in to your clients mindset and building trust
Generate influence through matching body language and increased personal credibility
Apply the Aristotle Principle of Persuasion
Becoming a positive reference top your client and building more loyalty and sales compared to your competitors
Becoming a better communicator using positive unconditional regard (Rogers and Carnegie)
Personal psychometric profiling


Overcoming Objections

How to deal with client objections and still get the sale
7 steps to maintain calm in adverse selling situations
How to use objections as a basis to develop the sale into a mutual beneficial outcome
Maintaining professionalism during the sales process to create a long term focus while gaining short and mid-term wins
Dealing with client excuses of not buying and delaying strategies


Winning the business

10 closing styles to suit your personality and clients buying style
Overcoming any fear or asking for the business
Dealing with delayed sales proposals
Practical exercises to practice getting the sale with confidence
Creating a clear vision for yourself using positive psychology