Content Marketing

Course details

Overview:

The Content Marketing Course offered by Learners Point Academy is designed to prepare you with the skills to master content marketing strategies. This comprehensive training program covers everything from the basics to advanced concepts, including content planning, creation, and optimization.

Throughout the content marketing training program, you will explore the use of AI tools, storytelling techniques, and SEO practices to enhance your content's impact. You’ll also learn how to build buyer personas, create effective content funnels, and implement multi-platform strategies. With hands-on projects and practical application, this content marketing certification course is perfect for aspiring content strategists, digital marketers, and copywriters seeking to make a significant impact in the field of digital marketing content.

Importance of the Training Program:

• In today’s digital age, content marketing is essential for brands to connect with their target audience and build lasting relationships.
• This content marketing course offers the latest industry trends, tools, and techniques, ensuring that you are up-to-date with evolving strategies.
• The course focuses on integrating AI with digital marketing content, giving you an edge in creating personalized and data-driven content.

Benefits of the Course

• Gain proficiency in SEO basics using tools like Google Search Console, SEMrush, and Ahrefs.
• Learn how to craft engaging content marketing strategies for different platforms and audiences.
• Master both short-form and long-form writing techniques, including blog posts, social media content, and email campaigns.
• Explore the use of AI tools like ChatGPT, Writesonic, and Dall-E for content creation and optimization.
• Build a content marketing portfolio with practical projects that will help you demonstrate your expertise to potential employers or clients.
• Earn a recognized certification that will boost your credibility and career prospects in content marketing.

Course Modules:

Module 1: Introduction to Content Marketing

• What is Content Marketing? Importance & Trends
• Understanding Audience Needs & Buyer Personas
• The Content Marketing Funnel & Customer Journey
• SEO Basics for Content Marketers (Google Search Console, Ahrefs, SEMrush).
• AI in Audience Research & Content Personalisation

Module 2: Content Research & Strategy 

• Topic & Keyword Research (Google keyword planner, BuzzSumo, Answerthepublic, etc.)
• Competitive Analysis & Content Gap Identification
• Developing a Content Marketing Plan & Editorial Calendar Storytelling & Content Narrative Development
• Strategic Planning for Multi-Platform Content

Module 3: Content Creation & Writing Skills 

• Copywriting & Persuasive Writing Techniques
• Blog & Article Writing Best Practices
• How to approach Social Media Content Writing (Short-form vs. Long-form)
• Understand the process of Email Content & Landing Page Copywriting
• AI Writing Assistants (Chat GPT, , Writesonic, Grammarly) Create personalised chatbots to better social media engagement

Module 4: Visual Content & Social Media

• Understanding on Engaging Visual Content
• Approach of Video Marketing & Short-form Content
• AI for Social Media Content Creation (Deepseek, Dall-E, Chat GPT etc.)
• Building a Social Media Content Strategy
• Use of Social Media listening tool for analyzing & improve engagement (Rival IQ, Sprout Social, Mention etc.)

Module 5: AI in Content Marketing & Portfolio Building

• Role of AI in Content Strategy & Marketing
• AI in Content Automation & Curation (Feedly, Curata)
• AI Chatbots & Conversational Marketing (ChatGPT, Drift, ManyChat)
• Hands-on Projects & Content Marketing Portfolio Creation
•  Certification & Career Opportunities in Content Marketing

Why Count on Learners Point?

• Expert Trainers: Learn from industry professionals with years of experience in digital marketing content and content marketing.
• Hands-On Experience: Work on real-world projects and build a portfolio that reflects your expertise.
• Flexible Learning Options: Choose from different learning formats that suit your schedule and preferences.
• Comprehensive Curriculum: Our content marketing training program covers everything from SEO to AI tools, ensuring you gain in-depth knowledge.
• Career Support: We provide guidance on career opportunities and help you navigate the job market with the skills and certification you need.

Testimonials:

Lamees Al Ruwaihi, Digital Content Strategist

"This course completely changed how I approach content. It gave me real tools to plan, write, and distribute content that drives ;

Hatem Al, Brand Content Manager

"What I loved most was how practical everything was. The templates, exercises, and expert insights helped me build a strong content calendar for my ; Updated on 17 June, 2025