Content Marketing Fundamentals

Course details

On the age of information, content is king. But the problem is... everyone want to be the king... every marketer is fighting for attention.

So, how do you differentiate yourself from others and actually get your content seen?

Content marketing is indeed the most effective way to reach more people. 

Every step of the purchasing journey, from visitor to raving fan, content is there to supply every content need. 

On this short course you'll learn all the content marketing fundamentals, from how to set your content's goal to actually how to create content that spreads itself.

On this course we cover:

• Elements of great content
• Content marketing strategy
• Brand awareness 
• Thought leadership
• Customer Acquisition
• Customer retention
• Engagement 
• Social shares

Though theoretical knowledge and practical examples, you'll see what industry leaders are doing with their content marketing strategies and you'll learn how to apply them yourself regardless of the niche you're in.

This course is suitable for every type of marketer. Whether you have your own product, are an affiliate marketer or own your own start-up, you'll be able to nurture yourself with the lectures presented on this course.

Take this course if you want to take your content marketing to the next level, effectively communicate your message and squeeze even the last drop out of your content.