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- Payment Terms: Enquire
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewFor your digital marketing to be effective you need to provide content your customers will want to read and know where when and how to reach them in order toengage with them and build customer communities. All of this requires careful analysis and planning. This course begins by looking at how content marketing has shifted in recent times from a selling focus to an educational one. Delegates will consider the business objectives of their content marketing and also learn how to identify different customer personas behaviours and user journeys. This information will allow them to identify key messages and the best platforms to reach their target customers. They will also learn how on and off page search engine optimisation can help them build customer communities and engagement ensuring their content delivers successfully across web mobile and social media platforms.
Objective
By the end of this interactive training programme, you will be able to:
- Develop a content strategy which meets the needs of your users and your business
- Plan for a wide range of digital channels and content types (websites, blogs, vlogs, mobile apps, social media)
- Develop techniques to engage potential customers and attract them to your website
- Develop a workflow that ensures your content will be on time, on budget and that it meets your requirements
- Use metrics that provide actionable insights
Who Should Attend
- Content writers/editors
- Marketing executives and managers
- Web managers
- Social Media managers
- Digital managers
Course Outlines
Day 1 - Introduction to Content Marketing
- The shift from selling to educating
- Identifying business objectives for your content marketing
- Challenges
- Resources and tools
Day 2 - User-centred content
- Know your audience - what are their goals and objectives?
- Personas and Scenarios
- Identifying user journeys
- Research your audience's online behaviour
- Business goals
- Identifying key messages
- Planning for content creation & management
- Measuring success: analytics and KPIs
Day 4 - Search Engine Optimisation (SEO)
- On-page search engine optimisation: researching and using keywords
- Off-page search engine optimisation: link building and PR
- The increasing role of social media
Day 5 - Community building and engagement
- The impact of social media on marketing and PR
- Key channels: Facebook Twitter YouTube LinkedIn and others
- Social media tactics
- Building the right profile
- Increasing followers friends and contacts
- Getting 'shared'
Job roles this course is suitable for:
Content , writers/editors , Marketing executives , managers , Web managers , Social Media managers , Digital managersAbout London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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