Content Marketing Basics

Course details

The written word is a powerful arrow in every great marketer's quiver. You don't have to be a "great writer" to be a great content marketer. 

By and large, content marketing is simply taking fundamental messages used to communicate your product or service and creatively sending them out to the masses. Have a funny GIF or meme that expresses how your potential buyers feel before or after they purchase your product? Post it to Twitter and pat yourself on the back for being an excellent content marketer! 

Learn the basic tools of the trade for content marketing in this introductory course.