Course details

Objectives :

• Recognize the modern concept of institutional identity and mental image.
• Identify the role of public relations in building the organization's identity.
• Identify the psychological and social dimensions of mental image.
• Understand the principles of planning for image and identity programs.
• Training in the conduct of institutional identity research and mental image, and analysis of content.
• Identify the mechanisms of social marketing and train on their use in building the identity and mental image of the organization.



Training Content:

The overall concept of public relations and its role in building contemporary organizations
• The overall concept of public relations
• Philosophical concept of public relations
• Career concept of public relations
• Public relations communication activities
PR: Concept and definition
• Defining the concept of public relations
• The International Public Relations Association defines the concept of public relations
• Specialized professional definition of public relations
• The importance of public relations
• Public relations objectives
• Public Relations Jobs
• Characteristics, features and fundamentals of PR
The contemporary concept of institutional identity and mental image
• What is identity and mental image
• The nature of identity and mental image
• The role of public relations in the organization's identity industry
• Influence of communication processes and emotional compulsion
• Psychological and mental dimensions of social image
Public relations and image formation of the institution
• Concept and definition of mental image
• Concept of mental image
• Definition of mental image language
• Definition of mental image terminology
• Create a mental image
• Sources of mental image formation
• Types of mental image
• The importance of the mental image and reputation of the organizations
• Organization's reputation
• Characteristics and features of mental image
Dimensions and components of mental image
• The role of public relations in the formation of mental image
• Public relations function in the formation of mental image of organizations and institutions
• Managing public relations and shaping the mental image of organizations or institutions
• Media, communication and mental image
• Media functions that influence the image-building of organizations or institutions
• Areas of media influence to build mental image
• Create a mental image for both audiences
• Change the mental image
• Image strategies for organizations or institutions
Characteristics of indirect submission to the reality of the organization
• Psychological and social characteristics of the target audience
• Groups influence on trends
• Influence of opinion leaders and society on shaping trends
Image Software and Institutional Identity Building
• The advantages of creating good image about the organization
• The desired image of the organization and its composition
• Planning principles for image and identity programs
• The desired image composition
• Image Research Institutional Identity
• Importance of image research
• Image study tools and corporate identity
• Content analysis as a tool for image study
• Content analysis procedures
Social marketing mechanisms in the identity industry and image building of the organization
• The modern concept of social marketing
• Methods of planning social marketing campaigns for the identity industry and mental image of the establishment
• Practical presentations of social marketing models of the organization's identity and mental image
Programs and information campaigns in the management of public relations and their role in promoting institutional identity
• Public relations programs
• The concept and definition of public relations programs
• The role of public relations management in program development
• The importance of public relations programs
• Factors affecting public relations programs
• Planning public relations management programs
• The foundations of planning public relations programs
• The importance of planning public relations programs and activities
• Procedures for preparing public relations programs
• Conditions for the success of public relations programs
• Methods for evaluating public relations programs
• Planning public relations media campaigns
• Components of a public relations plan or program
• The stages of preparing media campaigns for public relations Updated on 07 May, 2019

About Alpha Training

Training is a beam in development and promotion and a milestone in the sectors whose success depends on the human thoughtful and managing factor.
The interest in Human Resources has increased being the permanent fortune , and the motive of performance and activity which in turn requires interest in training process. Therefore spending money on training mustn’t be regarded as luxury , but as a real investment with revenues, realized through increasing the employees productivity (performance) , minimizing the waste and the optimum utilization of the available resources.
Nowadays priority is to promote the ability of the cadres of establishments and companies , investing their abilities, and developing the Human Resources through training and development, because man is a basic beam to any economic development process and a competitive advantage that all companies and establishments wish to process.

See all Alpha Training courses

Customer Relationship Management (CRM) Related Questions

Enquire about this course

You may add more courses here,
your list will be saved.

Rate this page