The CIM Foundation Certificate is an ideal introduction to marketing. It looks at marketing in different situations and considers the Not for Profit, Service and Business to Business sectors as well as the Consumer market.
The Certificate Consists of a Mandatory Module & 2 elective Modules "You choose one".
The CIM Foundation Certificate will provide you with the understanding of the function of marketing and its role in an ;
Marketing Principles Mandatory
An understanding of the role and function of marketing within organizations and what factors can influence consumer behavior. As well as the concepts and elements which make up the marketing mix and how this is used to satisfy customer's needs.
Communication in Practice Elective
How to identify the different types of customers and their purchasing decisions, Understand the range of communications tools, Outline the structure and content of a customer communications plan, Know how the effectiveness of a communications plan can be measured and evaluated.
Digital Fundamentals Elective
Further insight into the impact of digital technology on marketing activities, Understand the effect of digital technologies on customers, Understand the use of digital marketing tools, Outline the development of digital marketing content, Know how to develop digital marketing communications campaigns and measure digital marketing communications campaigns.
All Materials(Book, Slides, Videos, Podcasts, Important dates …. Etc.) found in Delegate learning zone which can be accessed once registration done.
Updated on 28 January, 2021
Eligibility / Requirements
It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional Marketing. So, if you’re an aspiring marketer or new to a marketing support role, this qualification is the right choice for you.
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
- IELTS Academic Module with an overall score of (each component pass mark must be or above);
- Cambridge Certificate of Advanced English grade B or above
About Cambridge Marketing College
Cambridge Marketing College is an Accredited Study Center from Chartered Institute of Marketing (CIM).
Europe's leading provider of professional marketing qualifications and courses, skills and development. Founded in 1991, our mission is to enhance the careers of marketers and the quality of marketing for their companies.
Egypt Office is managing distance and cooperate programs in Middle East, we have successful corporate trainings in different sectors such as; Telecom, Pharmaceutical and FMCG. We provide professional experienced instructors from Egypt and UK.
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