This internationally recognized qualification is the degree level entry course
The Certificate in Professional Marketing consists of 2 Mandatory Modules & 1 Elective Module from choice of 2
The CIM Certificate in Professional Marketing aims to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. It introduces you to the fundamentals of marketing, digital marketing and marketing communications.
Applied Marketing Mandatory
Understand the contribution of marketing to the organization, Know what influences customer behavior across a range of contexts, Understand the factors and trends in the marketing environment, and how you can apply the marketing mix to satisfy customer needs.
- Planning Campaigns Mandatory
The importance of effective internal and external communications in building sustainable relationships and delivering customer value, Know how to develop a successful campaign plan, Understand how to implement a plan in practice, and undertake a post campaign evaluation.
Customer Insights Elective
How to respond to the customers' expectations and apply metrics to enhance the customer experience.
Digital Marketing Techniques Elective
Understand digital marketing tools and techniques and making a digital plan, Know how to integrate digital and offline marketing,Understand approaches to enhancing stakeholder engagement, Apply and adapt digital marketing analysis.
All Materials(Book, Slides, Videos, Podcasts, Important dates …. Etc.) found in Delegate learning zone which can be accessed once registration done.
Updated on 28 January, 2021
Eligibility / Requirements
You’ll need to have a minimum of one year’s experience in the industry.
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
- IELTS Academic Module with an overall score of (each component pass mark must be or above);
- Cambridge Certificate of Advanced English grade B or above.
About Cambridge Marketing College
Cambridge Marketing College is an Accredited Study Center from Chartered Institute of Marketing (CIM).
Europe's leading provider of professional marketing qualifications and courses, skills and development. Founded in 1991, our mission is to enhance the careers of marketers and the quality of marketing for their companies.
Egypt Office is managing distance and cooperate programs in Middle East, we have successful corporate trainings in different sectors such as; Telecom, Pharmaceutical and FMCG. We provide professional experienced instructors from Egypt and UK.
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