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Vskills Certified Public Relations Officer Vskills

Course details

Public relation primarily involves building relationships between an organization and its key audiences. Public relations is a management function that helps evaluate public relations, identify and match the policies and procedures of an individual or an organisation with the public interest and work towards generating public awareness and understanding. A Public Relation Officer represents the organization and is involved in activities such as image building, goodwill creation and making people aware of the policies and procedures of the organization etc.

Why should one take this certificate?
Vskills Certification in Public Relations is for those candidates looking for opportunities in this sector catering to wide variety of services. The Certification focuses on developing public relation strategy and tactical requirement of the profession. Vskills certification significantly adds value to the candidates profile and helps in assessing the skills for performance ;

Who will benefit from taking this certification?
Vskills Certifications on Public Relation is for media relations professionals, government public relations officers, practicing public relations professionals, public relations practitioners and corporate ;

Table of Contents

Public Relations Officer
  • Fundamentals and Emergence
  • Functions of Public Relations
  • Strengths of a Public Relations officer
  • Duties and Responsibilities of a Public Relations officer
  • Emergence of Public Relations
  • Public Relations in India
Strategic Planning for Public Relations
  • Formative Research
  • Communication Plan Strategy
  • Communication Plan Tactics
  • Evaluation of Impact
Communication and Public Relations
  • Definition
  • Purpose of Communication
  • Elements of Communication
  • The Seven C’S of Communication
  • Barriers to Communication
  • Overcoming Communication Barriers
Negotiating Skills and Public Relations
  • Negotiation Styles
  • Negotiation Tactics
  • Negotiation Process
Marketing PR and Integrated Marketing Communication
  • Introduction
  • Goals of Marketing Public Relations
  • MPR Roles
  • Integrated Marketing Communication
  • Importance of IMC
  • Role of Advertising within the Marketing Program
  • Role of Advertising within the Communication Mix
  • Other Ways of Communications
  • Publicity and Public Relations
  • Barriers to IMC
Customer Relations
  • New Customer
  • Total Customer Satisfaction
  • Consumer Movement in India
  • Customer Relations Programme
  • Maintaining Good Customer Relations
  • Customer Relationship Management (CRM)
Dealer Relations
  • Company Outlook towards Dealers
  • Dealer’s View of A Company
  • Objectives of Dealer Relations
  • Manufacturer’s Support to Dealers
  • Communicating to the Dealers
Vendor Relations
  • Vendors’ Expectations
  • Buyer Company Expectations
  • Vendor Relations Objectives
  • Public Relations for Vendors
  • Vendor Relationship Management (VRM)
Employee Public Relations
  • Introduction
  • Employee Expectations
  • Successful Employee Relations
  • Problems Management Faces
  • Communication Media for Employee Public Relations
  • House Journal
Investor Relations
  • Introduction
  • India Scenario
  • Role and Responsibility
  • Investor Relation Objectives
  • Communications for investors
Media Relations
  • Introduction
  • Building Relations With Media
  • Public Relations Assistance to Media
  • Media Relations Norms
  • Press Conference
  • Holding a Press Conference
Corporate Social Responsibility (CSR)
  • Introduction
  • Indian Perspective
  • Community Expectations
  • Objectives of Community Relations
  • Communication Media for CSR
Corporate Image
  • Introduction
  • Strong Corporate Image
  • Corporate Image influences
  • Launching a Corporate Image
  • Maintaining Corporate Image
  • Image Management Process
Corporate Identity Management
  • Introduction
  • Corporate Identity Mix
  • Developing a Corporate Identity
  • Undergoing Change
Event Management
  • Introduction
  • Objectives of Special Events
  • Classification of Events
  • Organizing an Event
Public Relations and Crisis Management
  • Introduction
  • Types of Crisis
  • Crisis Management
Government Public Relations
  • Introduction
  • Objectives of Government PR
  • Government PR Problems
Public Relations and Lobbying
  • Introduction
  • Lobbying in America
  • Major Lobbies of India
  • PR Role in Lobbying
Ethics and Public Relations
  • Introduction
  • Legal Aspects
  • ASCI Code
Public Relations Agency
  • Introduction
  • Objectives of PR Agency
  • Functions of PR Agency
  • Selection of A PR Agency
  • Agency Structure
  • Agency Evaluation or Audit
Updated on 01 February, 2019

About Vskills

Vskills is the largest certification body of India. It conducts skills testing and certification exam to improve employability. Candidates use Vskills Certifications, which are well recognized in the Industry, as certification of skills and knowledge.
Companies have benefitted by hiring pre-certified candidates from Vskills and also use the certifications for their in house employee appraisals. The certification body is affiliated to various organizations and is managed professionally by IIM Alumni.

Tests are conducted in a secure and unbiased manner, and certificates are awarded based on merit of the candidates who qualify tests.

Vskills certifications are for relevant qualifications that help students/employees quantify and prove those skills that are valued by the employer and are in great demand.

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