Certified Public Relations Officer

Course details

Public relation primarily involves building relationships between an organization and its key audiences. Public relations is a management function that helps evaluate public relations, identify and match the policies and procedures of an individual or an organisation with the public interest and work towards generating public awareness and understanding. A Public Relation Officer represents the organization and is involved in activities such as image building, goodwill creation and making people aware of the policies and procedures of the organization etc.

Why should one take this certificate?
Vskills Certification in Public Relations is for those candidates looking for opportunities in this sector catering to wide variety of services. The Certification focuses on developing public relation strategy and tactical requirement of the profession. Vskills certification significantly adds value to the candidates profile and helps in assessing the skills for performance ;

Who will benefit from taking this certification?
Vskills Certifications on Public Relation is for media relations professionals, government public relations officers, practicing public relations professionals, public relations practitioners and corporate ;

Table of Contents

Public Relations Officer

• Fundamentals and Emergence
• Functions of Public Relations
• Strengths of a Public Relations officer
• Duties and Responsibilities of a Public Relations officer
• Emergence of Public Relations
• Public Relations in India

Strategic Planning for Public Relations

• Formative Research
• Communication Plan Strategy
• Communication Plan Tactics
• Evaluation of Impact

Communication and Public Relations

• Definition
• Purpose of Communication
• Elements of Communication
• The Seven C’S of Communication
• Barriers to Communication
• Overcoming Communication Barriers

Negotiating Skills and Public Relations

• Negotiation Styles
• Negotiation Tactics
• Negotiation Process

Marketing PR and Integrated Marketing Communication

• Introduction
• Goals of Marketing Public Relations
• MPR Roles
• Integrated Marketing Communication
• Importance of IMC
• Role of Advertising within the Marketing Program
• Role of Advertising within the Communication Mix
• Other Ways of Communications
• Publicity and Public Relations
• Barriers to IMC

Customer Relations

• New Customer
• Total Customer Satisfaction
• Consumer Movement in India
• Customer Relations Programme
• Maintaining Good Customer Relations
• Customer Relationship Management (CRM)

Dealer Relations

• Company Outlook towards Dealers
• Dealer’s View of A Company
• Objectives of Dealer Relations
• Manufacturer’s Support to Dealers
• Communicating to the Dealers

Vendor Relations

• Vendors’ Expectations
• Buyer Company Expectations
• Vendor Relations Objectives
• Public Relations for Vendors
• Vendor Relationship Management (VRM)

Employee Public Relations

• Introduction
• Employee Expectations
• Successful Employee Relations
• Problems Management Faces
• Communication Media for Employee Public Relations
• House Journal

Investor Relations

• Introduction
• India Scenario
• Role and Responsibility
• Investor Relation Objectives
• Communications for investors

Media Relations

• Introduction
• Building Relations With Media
• Public Relations Assistance to Media
• Media Relations Norms
• Press Conference
• Holding a Press Conference

Corporate Social Responsibility (CSR)

• Introduction
• Indian Perspective
• Community Expectations
• Objectives of Community Relations
• Communication Media for CSR

Corporate Image

• Introduction
• Strong Corporate Image
• Corporate Image influences
• Launching a Corporate Image
• Maintaining Corporate Image
• Image Management Process

Corporate Identity Management

• Introduction
• Corporate Identity Mix
• Developing a Corporate Identity
• Undergoing Change

Event Management

• Introduction
• Objectives of Special Events
• Classification of Events
• Organizing an Event

Public Relations and Crisis Management

• Introduction
• Types of Crisis
• Crisis Management

Government Public Relations

• Introduction
• Objectives of Government PR
• Government PR Problems

Public Relations and Lobbying

• Introduction
• Lobbying in America
• Major Lobbies of India
• PR Role in Lobbying

Ethics and Public Relations

• Introduction
• Legal Aspects
• ASCI Code

Public Relations Agency

• Introduction
• Objectives of PR Agency
• Functions of PR Agency
• Selection of A PR Agency
• Agency Structure
• Agency Evaluation or Audit

Updated on 01 February, 2019