Certified Market Research Analyst

Course details

Vskills certification for Market Research Analyst assesses the candidate as per the company’s need for market research. The certification tests the candidates on various areas in marketing research basics, research design and objectives, primary and secondary data collection, sampling and hypothesis, data processing and analysis, multivariate data analysis, forecasting methods, report writing and ethics.

Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Market Research Analyst Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?
Job seekers looking to find employment in market research, marketing or sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Table of Contents

;Marketing Research
Introduction
Application of Marketing Research
Marketing Research Management
Role of Research
Qualities of a Marketing Research Manager
Marketing Research Function
Hiring Outside Agencies
 
;Marketing Research Process
The Research Process
Formulating the Research Problem
Choice of Research Design
Determining Sampling Design and Sampling Size
Preparing the Research Report
Evaluation and Control of Marketing Research
 
;Scientific Method and Research Design
Scientific Method
Research Design
Types of Research Design
Causal Designs
Method of Agreement
Causal Inference Studies
 
;Research and Data Objectives
Research Objectives
The Research Plan
Specifying Data and Acquisition Methods
 
;Research Communication
Factors in Decisions on Media
 
;Primary Data Collection
Collection of Primary Data
Using Diaries
Questionnaire Design
Interviewing
The Role of Focus Groups
Survey
 
;Secondary Data Collection
Methodological and Ethical Considerations
Compatibility of the Data with Secondary Analysis
Reporting of Original and Secondary
 
;Sampling and Hypothesis
Statistics Basics
Data Basics
Measurement Systems
Some Basic Terms
Types of Sample Designs
Bases of stratification
Characteristics of a Good Sample Design
Determining the Sample Size
 
;Data Processing and Analysis
Data Preparation
Data Validation
Data Editing
Coding
Tabulation
Data-Processing Methods
 
;Multivariate Data Analysis
Multivariate Analysis (MVA)
Regression Analysis
Cluster Analysis
Factor Analysis
Conjoint Analysis
Correspondence Analysis
Neural Network Models
 
;Forecasting Methods
Forecasting Basics
Moving average and Exponential methods
Decomposition method
ARIMA Model
 
;Presentation and Report writing
Role of the Report
Types of Reports
Contents of the Report For Executives
Principles OD Report Writing
 
;Ethical Issues in Marketing Research
Ethical Issues in Marketing Research
Ethical Issues Involving the Treatment of Respondents
Ethical Issues Relating to the Ethical Treatment of Researchers
 
;Sales Analysis and Forecasting
Sales Analysis and Forecasting
Market Potential
Methods of Estimating Demand
 
;Advertising Research
Importance of Advertising
 
;Market Segmentation and Brand Positioning
Market Segmentation
Limitations of Psychographic Segmentation
 
;Export Marketing Research
Export Marketing Research Why Export?
Problem s in Export Marketing Research
Use of Secondary Data (Or Desk Research) Updated on 01 February, 2019