- Duration / Course length: Upto 1 Month
- Timings: Enquire
Course details
Course OutlineINTRODUCTION TO DIGITAL MARKETING
- What is marketing ?
- How we do Marketing ?
- What is Digital Marketing ?
- Benefits of Digital Marketing
- Digital Marketing Platforms and Strategies
- What is website ?
- What is Domain Name
- Domain Name Suggestion
- Register a Domain Name
- Web Hosting Concept
- Types of Website
- Popular CMS
- Default Settings in WP
- Types of Themes
- Theme Settings and Customization
- Managing Themes
- Content Management in WP
- Categories, Tags and Posts
- Pages and Sub Pages
- Plugins and Widgets
- How the Search Engine Work?
- Components of Search Engine
- Google Algorithms
- Google Result Pages
- Panda, Penguin, Humming Bird & Pigeon
- Introduction to keyword Research
- Types of Keywords
- Keywords Research & Methodology
- Google Keyword Planner
- Market Research and Analysis
- Competition Analysis
- Finalizing the keyword List
- What is webmaster tools
- Verification process in GWMT
- Selection Target Location
- Fundamental On-page Factors
- Website Speed
- Domain Name in SEO
- URL Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Content Optimization
- Sitemap Generation
- Using
- What is link building ?
- Types of Link Building Methods
- Do Follow Vs. No Follow
- Link Building Guidelines
- Link Analysis Tools
- Directory Submission
- Local Business Directory
- Social Bookmarking
- Blogging & Commenting
- Guest Blogging
- Link Building Resources
- What is Local SEO?
- Importance of Local SEO
- Submission to Google my Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local Submissions
- Symptoms of penalty
- Analyze Which Update hit the site
- DISAVOW Tools
- Introduction to Paid Marketing
- Google Account Setup
- Interface Tour and Billing Settings
- Account Structure
- Campaign Settings
- Ad Group Setup
- Keyword Match Types
- Keyword Research Tools
- Understanding Ads Auction
- What is Quality Score
- Factors to Improve Quality Score
- Types of CPC’S
- Bidding Strategies
- Ad Formats
- Ad Guidelines
- Ad Extension
- What is DSA ?
- Create A DSA Campaigns
- What is Conversions
- Implementing Conversion Tracking
- Calculating ROI
- Segments and Filters
- Search Terms and Ad Auctions
- Customization Tools
- Reporting
- My Client Center
- Google Adwords Editor Tool
- Introduction Bing Ads
- Difference Between Bing and Google
- Exporting the Campaigns
- What is Display Advertising
- How Display Ads Works
- Benefits of Display Advertising
- Creating a Display Campaign
- Bidding Strategies
- Exclusions Options
- Ad Formats and Sizes
- Examples of Good and Bad Ads
- Display Ad Builder
- Display Planner Tool
- Display Campaign Reporting
- Conversion Tracking
- Remarketing in AdWords
- Benefits of Remarketing Strategy
- Building Remarketing List & Custom Targets
- Creating Remarketing Campaigns
- What is Shopping Campaigns ?
- Benefits of Shopping Campaigns
- Google Merchant Center Account
- Products Feeds
- Types of Products Feeds
- Settings Up and Organizing your Shopping Campaign
- Best Practices for Shopping Ads
- Growth in Mobile Industry
- Benefits of Mobile Marketing
- Mobile Marketing Goals
- CreMobile Search Ads
- Mobile Call Only Campaigns
- Mobile Apps Install Campaigns
- Mobile Ads Formats
- Conversion Tracking
- Reporting in Mobile Ads
- Importance of Video Marketing
- Create a video Campaigns
- Location Targeting
- Biddings Strategies
- Creating Targeting Groups
- Targeting Options in Video Ads
- Types of Ad Formats
- Measuring the Result of Campaigns
- Best Practice of Video Ads
- What is Email Marketing ?
- Importance of Email Marketing
- Popular Email Marketing Software
- Email Marketing Goals
- Introduction Mail Chimp
- Mail Chimp Pricing Structure
- Account Setup and Settings
- Email Marketing Strategy
- Creating Subscribe list
- Integration of forms in site
- Import Subscriber List
- Types of Email Marketing Campaigns
- What is News Letters
- Design a News Letter
- Reports
- Marketing Automation
- What is Social Media ?
- Benefits of Using SMM
- Social Media Statistics
- Why use Social Media Marketing
- Social Media Strategy
- Impact of social Media on SEO
- Overview Facebook, Twitter, Linkedin , Instagram, Pinterest, Google + )
- What is ORM ?
- Why we Need ORM
- Example of ORM
- Generate ORM Report
- What we need to do in ORM
- Monitor Search Results
- Monitor Complaint Sites
- Monitor Reviews
- Monitor Sites and Blogs
- Monitor Social Media
- Tools and Managing Reputation
- What is Analytics ?
- Importance of Analytics for Business
- Popular Analytics Software
- Introduction to Google Analytics Tool
- Installing Analytics Code in Site
- Analytics Account Structure
- Interface Tour to Google Analytics
- General Tools in Analytics
- Real time Reports
- Audience Overview Report (Active Users, Geo Graphics Reports, User Behavior, Technology )
- Traffic Source Reports(SEO Traffic , Adwords Traffic, Social Traffic).
Job roles this course is suitable for:
Digital Marketing Specialist , SEO Specialist , Content Marketing Manager , Social Media Manager , PPC Specialist , Email Marketing Specialist , Analytics ManagerAbout Bright Future Training Institute
Welcome to Bright Future Institute: Empowering Your Future with Quality Education
Bright Future Institute is your gateway to skill enhancement and professional growth in the UAE. We are KHDA and Dubai Government-approved, ensuring that our courses meet the highest standards of quality and relevance. Our mission is to provide students with practical skills and industry knowledge through courses led by experienced professionals.
We are committed to achieving outstanding results with a perfect blend of experienced senior educationists and a dynamic group of energetic trainers on our faculty. As an affiliate partner of the British Council, we have a strong track record of consistently helping students achieve impressive IELTS scores ranging from 7 to 9 bands for both IELTS Academic and IELTS General tests.
Our diverse range of specialized programs includes Exam Preparation (IELTS, PTE, OET), IT Programs (such as CCNA Certification and CCTV Training), Hospitality Management, Accounting, and Engineering courses. At Bright Future Training Institute, we emphasize hands-on learning and real-world applications to ensure our students are well-prepared to excel in their chosen fields.
Enroll today and book a free demo session to start your journey toward a bright future!
For any inquiries, please contact us. We look forward to supporting your educational and professional aspirations!
Affiliation & Accreditation:
- British Council
- KHDA (Knowledge and Human Development Authority)
- Dubai Government
- Excellist
What Our Students Say
Yasiru Samarawickrama: "Bright Future Training Institute is the most trustworthy in Dubai. I'm thrilled with their brilliant support. Ms. Pinithi Pavithra, my counselor, provided excellent guidance and helped me choose the best course for my career. The best place for accounting training!"
Afzal S: "I completed the Tally course here. My trainer, Mr. Jaleel, was fantastic—very patient and an excellent instructor. Ms. Pinithi handled my admission and scheduling perfectly. Thank you, Ms. Pini, and thank you, Jaleel sir!"
Sarah Asma Nfidsa: "Ms. Pinithi is incredibly professional and supportive. Many thanks for your assistance with the registration process and for making everything smooth."
Kamal Shantha: "I had a great experience joining Bright Future for Tally Prime Accounting. My trainer, Mr. Jaleel, ensured I mastered the course in a short time. Ms. Pinithi, my counselor, was very supportive throughout the process."
Hasaranga Umalsha: "An exceptional institute for Digital Marketing training! The instructor’s knowledge is top-notch, and Ms. Pinithi was instrumental in scheduling classes according to my availability. Highly recommend for skill enhancement!"
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