Certified Campaign Manager

Course details

Vskills certification for Campaign Manager assesses the candidate as per the company’s need for campaign development and management. The certification tests the candidates on various areas in advertising, it’s institutions, work flow, branding, positioning, consumer insights, campaign planning, creativity, briefing, SEO, computer and internet basics.

Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Campaign Manager Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?
Job seekers looking to find employment in marketing or media or public relations departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this ;

Table of Contents

Changing World of Advertising

• Introduction
• Advertising
• A Second Nature

Creating Great Advertising Institutions

• Not Just Campaigns
• Creative Ideas

The Advertising Agency

• What is Client Servicing?
• Jobs in a Communications Agency
• Client Servicing/Account Management
• Meetings

Agency Work Flow

• Typical Work Flow in Agency
• Advertising Objectives

Branding

• Branding concept
• What is Branding?
• Successful Brands

Positioning

• Evolution of ‘positioning’
• Determining Positioning
• The product
• The Competition
• The Customer
• Product and Consumer Positioning
• The Position You Want

Strategic Thinking

• Advertising Strategies Spectrum

Consumer Insights

• Digging consumer insights!
• Apparent vs Real Reason
• Informal Research
• Benefit Laddering

Campaign Planning

• Planning Cycle
• Determining Advertising Budget
• Advertising Plan—an Outline

Creativity

• The Creative Process
• Creative Strategies
• Message Formats
• Practical Tips
• How to Brief Creative
• Copy, Folks
• Copy Creation in three Steps

Copy Structure

• Copy Style
• Sell Creative Work

Media Planning

• Being visible
• Maximizing-the advertising exposure!
• Framework to ‘Maximizing Advertising Exposure’

Media Briefing

• The Media Briefing
• Being more visible
• Brand Contact Points

Internet Medium

• Internet be the next big medium?

Line Media

• Sales Literature
• Point-of-sale (POS) display material
• Aerial advertising
• CD’s CD-ROMs, audio and video cassettes
• Ad Bags and Carrier Bags
• Body Media

Advertisement Assessment

How to Present Your Work

Campaigns - David Ogilvy

Computers Basics

• Introduction - What is Computer?
• Characteristics of computer
• Commonly Used Computer Terms
• Units of a computer system
• Representation of information
• Basic Operations of a Computer – Input, Process and Output
• Input Devices
• Output Devices
• Storage Devices
• Types of Software
• Disk Organization Terms
• Operating System
• User Interface

Internet

• Networking Concepts
• Internet Terms (Hypertext, URL, Domain Name)
• Web Browser and ISP
• Upload and download files
• Control of Internet
• Email
• Search Engine Optimization
• Social Media

Updated on 01 February, 2019