Vskills Certified Campaign Manager Vskills

Course details

Vskills certification for Campaign Manager assesses the candidate as per the company’s need for campaign development and management. The certification tests the candidates on various areas in advertising, it’s institutions, work flow, branding, positioning, consumer insights, campaign planning, creativity, briefing, SEO, computer and internet basics.

Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Campaign Manager Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?
Job seekers looking to find employment in marketing or media or public relations departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this ;

Table of Contents

Changing World of Advertising
  • Introduction
  • Advertising
  • A Second Nature
Creating Great Advertising Institutions
  • Not Just Campaigns
  • Creative Ideas
The Advertising Agency
  • What is Client Servicing?
  • Jobs in a Communications Agency
  • Client Servicing/Account Management
  • Meetings
Agency Work Flow
  • Typical Work Flow in Agency
  • Advertising Objectives
  • Branding concept
  • What is Branding?
  • Successful Brands
  • Evolution of ‘positioning’
  • Determining Positioning
  • The product
  • The Competition
  • The Customer
  • Product and Consumer Positioning
  • The Position You Want
Strategic Thinking
  • Advertising Strategies Spectrum
Consumer Insights
  • Digging consumer insights!
  • Apparent vs Real Reason
  • Informal Research
  • Benefit Laddering
Campaign Planning
  • Planning Cycle
  • Determining Advertising Budget
  • Advertising Plan—an Outline
  • The Creative Process
  • Creative Strategies
  • Message Formats
  • Practical Tips
  • How to Brief Creative
  • Copy, Folks
  • Copy Creation in three Steps
Copy Structure
  • Copy Style
  • Sell Creative Work
Media Planning
  • Being visible
  • Maximizing-the advertising exposure!
  • Framework to ‘Maximizing Advertising Exposure’
Media Briefing
  • The Media Briefing
  • Being more visible
  • Brand Contact Points
Internet Medium
  • Internet be the next big medium?
Line Media
  • Sales Literature
  • Point-of-sale (POS) display material
  • Aerial advertising
  • CD’s CD-ROMs, audio and video cassettes
  • Ad Bags and Carrier Bags
  • Body Media
Advertisement Assessment

How to Present Your Work

Campaigns - David Ogilvy

Computers Basics
  • Introduction - What is Computer?
  • Characteristics of computer
  • Commonly Used Computer Terms
  • Units of a computer system
  • Representation of information
  • Basic Operations of a Computer – Input, Process and Output
  • Input Devices
  • Output Devices
  • Storage Devices
  • Types of Software
  • Disk Organization Terms
  • Operating System
  • User Interface
  • Networking Concepts
  • Internet Terms (Hypertext, URL, Domain Name)
  • Web Browser and ISP
  • Upload and download files
  • Control of Internet
  • Email
  • Search Engine Optimization
  • Social Media
Updated on 01 February, 2019

About Vskills

Vskills is the largest certification body of India. It conducts skills testing and certification exam to improve employability. Candidates use Vskills Certifications, which are well recognized in the Industry, as certification of skills and knowledge.
Companies have benefitted by hiring pre-certified candidates from Vskills and also use the certifications for their in house employee appraisals. The certification body is affiliated to various organizations and is managed professionally by IIM Alumni.

Tests are conducted in a secure and unbiased manner, and certificates are awarded based on merit of the candidates who qualify tests.

Vskills certifications are for relevant qualifications that help students/employees quantify and prove those skills that are valued by the employer and are in great demand.

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