Course details
Video Testimonies Made Easy: How to Upgrade Your Marketing Outreach Campaign Using Only a Smartphone!
In this online lesson you'll learn how to promote your small business or nonprofit organization with testimonial videos using only a smart phone! It's perfect for the entrepreneur on budget looking for a marketing advantage. This class is perfect for people hoping to reach this generation with marketing videos.
How many times have you had customers or donors or supporters tell you how great your organization is? Wouldn't it be great to be able to capture those comments on video and then place them on your website, social media platform or send them out through email? Well, now you can and you'll see how easy it is.
As a seasoned Television News Journalist and Multimedia Storyteller Ron Jones will demonstrate easy principles to get satisfied customers or donors to tell your amazing story on video. Plus, you'll learn how to market those video stories on the Internet for free!
Workshop Objectives:
1. Each online student will learn basic video shooting techniques using a smartphone (e.g., Proper Video Composition, Audio, Lighting). 2. You will also learn how to use those testimonial videos to increase your customer or donor database. 3. Students will also learn the concepts of editing video testimonies and how to share it on multiple social media and Internet platforms. By the way, when sharing your video on social media and Internet your organization's brand can quickly go viral.
How We Learn Together: (VIDEO CLASSROOM)
As a student you'll get to watch highly produced video lessons that demonstrate examples of how to shoot and share testimonial videos. The lectures include the following:
1. Learning the Power of Testimonial Videos and reach Potential Customers or Donors.
2. Why Video Testimonials Work.
3. Basic Smartphone Shooting Techniques: Composition
4. Basic Smartphone Shooting Techniques: Lighting
5. Basic Smartphone Shooting Techniques: Audio
6. The Importance of Supporting Video (How It Helps tell a more compelling story)
7. The Anatomy of the Video Testimony (How to use graphics, music and animation)
8. Social Media & Internet Outreach Strategy
Bonus & Extras:
We also included some downloadable material to help you study off-line as well as some web links to help you build your social media foundation and strategy.
So let's get started today!
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