Course details

  • Addressing the needs of executives who drive, influence, or collaborate with the marketing function, Business-to-Business Marketing Strategy provides the foundation for marketing success.
  • Leveraging new tools and the latest marketing techniques—along with an essential real-world perspective—you will learn how to formulate and implement effective marketing strategies and enhance your organization’s ability to respond to market forces.
  • By exploring topics ranging from market segmentation to value based pricing to relationship management, the program will help you establish and grow a critical base of long-term, profitable customers.

Main Topics

  • Creating a powerful sales network that drives leads.
  • Improving sales effectiveness through better strategy implementation and an improved sales process.
  • Assessing market potential and mapping audience needs to product capabilities.
  • Leveraging best-in-class business-to-business e-commerce strategies.
  • Building a process for market segmentation and product-line management.
  • Improving the management of key accounts and nurturing customer satisfaction.
  • Fine-tuning distribution strategies to minimize channel conflict.
  • Assessing marketing performance and ROI.

About Leadership & Management Developmenet Center

To become a leading institution in providing a package of value added services; all bundled together for the purpose of achieving organizational excellence and maximizing human assets outputs.

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