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- Payment Terms: Enquire
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewThis course explores best practicesin Business Development for facilitating solutions that provide value to the business and satisfy the needs of clients. Delegates will learn to take on the role of the trusted advisor who can align the needs of the business with client expectations. They will explore a range of models and business development planning tools which they can use to analyse their key accounts and manage the teams that serve them. After looking at how teams are formed delegates will be able to build and manage their teams so they perform at a higher level. The course also covers business development action planning review and measurement negotiating and proposal writing. In other words everything that's needed to ensure business success and growth.
Objective
By the end of the programparticipants will be able to:
- Describe the functions of Business Development
- Lead and manage your Key Account Team more effectively
- Understand customer requirements and how Business Development can impact this
- Use KPI's to measure performance
Who Should Attend
- Marketing and Sales professionals
- Business development managers
- Key account executives and sales managers
- Anyone who would like to improve their business development skills
Course Outlines
Day 1 - Overview and Best Practices
- Definition and Scope
- Account Analysis and Qualification
- Understanding Business Development models
- Client Classification
Day 2 - Planning Process
- Using the STAR Planning Process:
- Strategic Analysis
- Targets and Goals
- Activities
- Reality Check
- Conducting Customer surveys
Day 3 - Building and Leading Your Team
- Stages in Team Formation
- Building a High Performance and Creative Team
- Defining Team Roles and Team Motivation Mix
- Managing versus Leading your Team
Day 4 - Process Review and Negotiation
- Identifying your Unique Selling Propositions (USPs) and Distinctive Selling Points
- (DSPs)
- Activating your Business Development Actions
- Creating a Balanced Scorecard (Business Performance Audit)
- Establishing a Client-Centered Code of Conduct (DART Model)
- Designing and Implementing Key Performance Indicators
- Negotiation Process
- Phases of the Purchasing Decision
- Influencing Decision Criteria
- Completing your Negotiation Plan
Day 5
- Business Proposals
- Writing a Business Proposal
- Formatting and Copywriting
- Creating your Own Proposal Template
Job roles this course is suitable for:
Marketing , Sales professionals , Business development managers , Key account executives , managers , Executive , Project Manager , Director , LeaderAbout London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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