Branding Light Bulb Moments: Marketing In A Big Sea Of Noise

Course details

This Course is Brand New To Udemy (November 2017)

Based on groundbreaking research by professionals in the fields of neuroscience and psychology, this new series shows you what the future of great brand communications looks like.

In a world of round-the-clock social feeds and entertainment streams, how can marketers tap into the hyper-distracted brains of today's audiences and move them from passive observers who have an average attention span of a goldfish to becoming clients and customers of your brand.

In this high-energy film series, seasoned brand marketing professional, Kevin McIntosh, shares a game-changing insight he gained after hundreds of hours immersed in research about how the human brain responds to print and electronic communication. That insight is the power of light bulb moment experiences and how they move people from passive observers to active audiences. 

This film series is for marketing communications professionals who want to quickly and easily learn what really happens inside the brain that drives people to action, and how to leverage those insights to create lightbulb moment experiences that will win new clients, customers, and fans.

Through this series' iconic imagery, custom animations, interactive exercises, dramatic music, powerful analogies and visual storytelling, you'll learn what scientists and psychologists have discovered in recent years about the human brain. 

Most important, you will learn how to leverage the latest groundbreaking research in neuroscience and psychology to create lightbulb moment experiences that will engage your target audience like never before.

SECTION 1: In this section, you'll learn what is actually going on inside the brains of your audience when they are exposed to a marketing message.

• Learn why more than 99% of all brand messages are forgotten within minutes
• Learn what's going on inside your audience's brain when exposed to a marketing message
• Learn why some messages immediately shift the audience's brain into action and are remembered for years
• Learn what type of thoughts linger in the brain and how your brand can leverage that to its advantage
• Learn what happens inside the brain when it experiences a light bulb moment
• Learn why nothing will happen between your audience and your brand message until the audience experiences a light bulb moment

SECTION 2: In this section, you'll learn the 5 key steps to creating the right conditions in your marketing communications for your audience to experience a light bulb moment

• Learn the key questions to ask when creating your brand story 
• Learn how certain stimuli trigger the brain
• Learn how the brain decides which memories to lock into its memory warehouse

If you are in the business of creating brand marketing communications, this video series is a must-see event.Enroll now and start leveraging neuromarketing techniques to get better results in today's hyper-distracted world.