Branding - How to Brand Yourself and Your Business

Course details

Is Branding important for coaches, consultants, and other service professionals who make a living selling their expertise, or serving their clients with their expertise?

People like:

• Life Coaches
• Wellness Coaches 
• Personal Trainers
• Marketing Consultants or Coaches
• Business Consultants or Coaches 
• IT Consultants
• Nutritionists
• Accountants
• Software Consultants
• Teachers
• Trainers
• Authors

You get the idea.

The answer is YES! Branding is NOT just for big corporations.

Branding is not just for packaged products like toothpaste and laundry detergent, either. Or high-priced products like automobiles and electronics.

Branding is crucial for service professionals, too.

Unfortunately, many service pro's haven't taken the time to brand themselves. Instead they're out there marketing themselves using their generic job title (e.g. Life Coach), or their name. But your name doesn't mean anything to people who don't already know you so it's really not a great way to market unless you're already well known.

And, if you're just using a generic job title, there are probably thousands of other people using that same generic job title to market their services. So you're doing nothing to set yourself apart. You're also not giving potential clients, partners, the media, or anyone else a reason to pay attention to you. Hire you. Interview you.

Because you don't stand for anything unique or compelling.

You're just another [fill in the blank] coach, consultant, or service professional. And odds are, that generic job title doesn't even accurately represent what you really do for people. It probably doesn't communicate all of the expertise, education, and value you bring to your clients. How could it? It's just a generic job title.

I don't want you to feel bad if you're currently marketing yourself in this generic way. 

Chances are you either didn't know you needed to brand yourself, or you didn't know how to brand yourself. And why would you? After all, you're an expert in what you do... not in marketing and branding. And that's why I've made it my mission as a marketing and branding expert, and someone who is also a service professional working in my own business, to help educate and train other service pro's how to market and brand themselves and their businesses. And, to make it as simple and straightforward as possible, so anyone can do it. 

I want you to think about something for a moment...

What if you had a business name that clearly communicated exactly what you do for your clients? A brand name no one else was using? A name that was interesting, intriguing, and really stood for something? A name that truly represented who you are and what you stand for? Can you imagine what that might do for your business?

It's time to step out of the generic marketing trap.

Because when you market generically, you get lost in the crowd. You blend in with everyone else who does what you do. And that means you have to spend a lot more time and money on marketing just trying to get attention and be heard.

But, when you step out of the generic marketing trap, and create a meaningful and memorable brand, that's no longer the case. You start reaping all kinds of valuable benefits that make your job of marketing a whole lot easier. It also makes your marketing a lot more effective. 

There are many tangible benefits to branding yourself and your business.

In this course, you'll learn what all those benefits are. In fact, check out The Benefits of Branding Video below (Lecture 5) it's free!

In this course you'll also learn how to:

• Identify your unique brand platform (WHO you are and WHAT you stand for) so you stand out 
• Brand yourself in a way that resonates with, and attracts, your ideal clients
• Brand your business in a way that authentically represents you so it's easy to implement that brand in everything you do
• Create a meaningful and memorable brand name that grabs attention and gets you and your business noticed
• Research potential brand names to make sure no one else is already using them
• Implement your brand across your entire business and marketing so you can become known
• Protect your brand so no one else can come along and start using it

And, you'll learn how to do all of this in a simple, 9-step brand development process that makes it easy to understand and apply to your business.

To support your learning, this course includes:

• Short instructional videos explaining each step and how to apply it to your business
• Handouts, worksheets, and even some fun exercises to help you dig deep so you can uncover your unique brand
  
• Real-world examples of brands created by other service pro's just like you
• Interviews with coaches and consultants who have successfully branded themselves
• Free and low-cost resources to make researching, creating, implementing, and protecting your brand as cost effective as possible

If you're tired of having to work so hard to stand out, get attention, and get clients, this course is for you.

If you see other coaches or consultants out there with great brand names and you've always wished you had one too, now is your chance.

If you've ever been confused by exactly what branding is, or how to brand yourself or your business effectively, this course will answer all of your questions and walk you, step-by-step, through the very same process I take my private consulting clients through, for a fraction of the cost.

I'd love to help you stop feeling invisible by helping you create a brand you love. One that will help you get known, and attract more clients and more opportunities for your business.