Big Data in Advertising - Explained in Plain English

Course details

Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject. 

In this 30 minute course I cover the following topics:

1. What Personal Data (PII) is
2. What laws exist to regulate data collection
3. Different types of Data Categories that Advertisers look for
1. Demographic
2. Behavioral 
3. Contextual 
4. Retargeting 
5. Location
4. How data is actually collected 
5. Ad-Tech companies involved in the data & ad delivery process

At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices.