Do you sometimes find it hard to speak up or make yourself heard in meetings? Are there times when you let your emotions govern your behaviour? If so, you will gain tremendously from learning to think, feel and behave assertively. This two-day course gives you the essential skills and techniques and helps you develop the underlying beliefs to take greater control of your life.

Run as it features here, or run in-house where the content can be tailored to suit your organisational needs; cost effective if a number of people require training.

Course Tutors

Ms Jessica Raby

Jessica Raby is an independent management development consultant, trainer and executive coach. She draws on techniques and experience gained over 20 years in a broad range of environments. Jessica has a firm understanding of the corporate world and the complex challenges faced, having worked as a business analyst at Accenture and as an ergonomics consultant. She had delivered to a wide variety of sectors including high tech and information technology, government, pharmaceuticals, financial and legal. Her background is in health and psychology and her qualifications include a degree in Physiotherapy and a Master’s degree in Ergonomics. She is licensed to use both the MBTI and SDI instruments, employing psychometric tools and 360 degree feedback where appropriate. She works with teams to understand how they can work more effectively together and develop themselves individually as leaders. Jessica specialises in communication and behaviour; in particular assertiveness, influencing, motivation and leadership.

Who is it for

Assertiveness for Maximum Impact is recommended for managers or team leaders who need to assert their position; technical specialists who feel they lack authority and impact when dealing with other people; support staff who need to manage conflicting demands and priorities; people who believe, or have feedback that, they behave too passively or aggressively at work and want to develop a new approach.


  • By the end of this Assertiveness for Maximum Impact course you will be able to:
  • confidently express your views and opinions
  • ask for what you want in a way that gets listened to
  • say no to unreasonable requests
  • stand your ground in the face of resistance or manipulation
  • deliver difficult messages without undue emotional interference
  • choose more successful responses when faced with aggressive or passive behaviour from others


Day one 

  • What is assertiveness and why is it worth developing?
  • How assertiveness differs from aggressive and passive behaviour.
  • How do I come across?
  • Barriers to assertiveness – how can we overcome the barriers?
  • The behaviour iceberg; what drives our choices?
  • Helpful and unhelpful mind sets.
  • Transactional analysis – how it relates to Assertiveness.
  • Relationship Mapping.

Day two

Assertiveness Techniques

Thinking and feeling assertive

  • the assertive pause

Basic assertion

  • asking for what you want and saying no

Broken record

  • standing your ground

Empathetic assertion

  • getting your message heard and understood when you disagree

Negative feelings assertion

  • giving feedback on others’ behaviour

Discrepancy assertion

  • when you’re not getting what you want

Consequence assertion

  • being clear about what’s acceptable

Case study work

  • how the techniques can be used in combination

Action Planning

We’re the CIPD — the professional body for HR and people development. We are the voice of a worldwide community of 140,000 members committed to championing better work and working lives.

We’ve been setting the benchmark for excellence in people and organisation development for more than 100 years. Through our expertise and research we provide a valuable point of view on the rapidly changing world of work. And for our members we’re the career partner of choice, setting professional standards and providing the know-how to drive the HR and L&D professions forward.

We’re independent and not-for-profit and hold a highly respected Royal Charter. We exist to make work and working lives better. And at a time of unprecedented change we have the vision, agility and strength to make a real difference to our members, to businesses, to the economy and to all working people.

What we do and how we work

For an overview of the work we do and how we do it, download our annual review or find out about:

  • What we do
  • How and where we work
  • Our strategic priorities
  • Who’s who
  • What's new
  • What we stand for

The CIPD acronym stands for the Chartered Institute of Personnel and Development, but today we're known simply as the CIPD. As an organisation, we stand for better work and working lives. Policymakers and opinion formers look to us for a definitive and impartial point of view. Our independence, research and expertise enable us to meet this expectation with a vision of the future that’s grounded in evidence and promotes working practices that drive maximum value for both employees and the businesses they work in.

See all CIPD courses

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