Argument Advantage: Gain Credibility by Defending Your Ideas

Course details

Updated: January 23, 2017. A link added to Section 5: Expectations. Article posted, "To defuse an argument think-about the future."

Updated: December 12, 2016. Link added to Step 2 of the Offense. Political argument between news reporter and new American administration official. Can you guess what the COG is?

The Argument Advantage is an advanced communication course for leaders. It is designed to not only help you communicate the "right" ideas but also effectively defend them. Overall, this education will give you a competitive edge that can make all the difference in earning a promotion, increasing your salary, developing the right relationships, or just getting what you want in life.

This course was originally a multi-day facilitation for senior business leaders in the boardroom; now, it is designed for you, whether you are a student of leadership, an entrepreneur, a leader or want to become one.

• "This was probably the most beneficial course I ever purchased for my organization. It is an outstanding approach to developing very key communication skills to enhance your influence both at work and at home." - Tammy Valdez, Senior Vice President of Member Services
• "The Argument Advantage helped me double my return on investment. I learned how to make better decisions and effectively communicate them to my team. My increase in productivity and performance led to my promotion from Director to Vice President." - Doug Kaplan

The three critical areas are covered:

1) Thinking: Gain the tools and the know-how to clearly and quickly develop the "right" ideas and to improve your decision-making.

2) Communication: Understand how to clearly and succinctly articulate those "right" ideas to others. Greatly improve the odds of not being misunderstood; avoid the communication pitfalls that others fall into it.

3) Argument: Avoid compromising your reputation by ineffectively defending yourself. Learn when and how to decisively defend your ideas in a constructive manner - and look like a rock-star doing it! Gain a reputation as someone who knows what they are talking about.

The curriculum is unique and borrows from a variety of sources. For instance, the disciplines of philosophy, logic, communication studies, behavioral science, and military history are incorporated. The works of specific people and institutions are utilized, ranging from Aristotle to the Central Intelligence Agency. The quizzes reinforce the lessons through a range of questions, from the simple true or false to the complex situational multiple choice.