Course details
OverviewThis course explores how AI techniques can revolutionise marketing and customer analytics. Participants will learn how to leverage AI-powered tools and methodologies to understand customer behaviour, personalise marketing campaigns, and drive customer engagement and loyalty.
Objective
Understand the role of AI in marketing and customer analytics.
Analyse customer data to uncover insights and trends using AI techniques.
Implement predictive modelling techniques for customer segmentation and targeting.
Personalise marketing strategies using AI-driven recommendation engines and content optimisation algorithms.
Optimise marketing campaigns through A/B testing, multi-armed bandit algorithms, and other AI-powered techniques.
Measure and evaluate the effectiveness of AI-powered marketing initiatives, driving continuous improvement and innovation.
Who Should Attend
Marketing professionals, digital marketers, customer relationship managers, and anyone involved in marketing strategy and execution.
Outlines
DAY 1: Introduction to AI in Marketing
- Overview of AI Techniques for Marketing
- Customer Behaviour Analysis with AI
- Case Studies: AI-powered Marketing Campaigns
DAY 2: Personalisation and Recommendation Systems
- Building Customer Profiles with AI
- Personalised Marketing Strategies
- Recommendation Systems and Customer Engagement
DAY 3: Optimising Marketing Campaigns with AI
- A/B Testing and Optimisation Techniques
- Predictive Analytics for Customer Segmentation
- Hands-on: Implementing AI-driven Marketing Strategies
DAY 4: Measuring Marketing ROI with AI
- Performance Metrics and KPIs
- AI-powered Analytics Tools and Platforms
- Closing Remarks: Leveraging AI for Marketing Success.
Job roles this course is suitable for:
Marketing professionals , digital marketers , customer relationship managersAbout AiinoX
At AIINOX, we go beyond the conventional narratives of technology replacing humans. We believe in the power of people leveraging AI and other emerging disciplines to innovate, transform, and solve real-world challenges.Our mission is not just to train coders or technical experts but to empower a new generation of forward-thinking professionals, leaders, and changemakers across various industries.
Founded on the principle that education should be accessible, practical, and future-focused, AiinoX offers a curriculum at the cutting edge of innovation.
Whether in Artificial Intelligence, Business, Leadership, or beyond, our courses equip learners with the skills, knowledge, and strategic mindset to navigate complex industries and drive meaningful impact.
We are committed to delivering exceptional learning experiences through:
- Expert-Led Instruction: Our team of experienced and passionate instructors comes from diverse backgrounds, ensuring you receive the latest knowledge and industry insights.
- Interactive Learning: We go beyond theory, incorporating practical exercises, case studies and hands-on learning activities to solidify your understanding.
- Flexible Learning Options: We offer a variety of learning formats, including in-person, online and blended learning, to suit your individual learning style and schedule.
Transformative AI and Business Solutions
We offer tailored AI and business solutions that integrate with your existing infrastructure, delivering measurable results.
Comprehensive Consultation Services
We offer:
- STRATEGIC ADVICE: Chart a course for leveraging AI and other key business strategies.
- CUSTOMISED SOLUTIONS: Tailored approaches to address your specific challenges and goals.
- ONGOING SUPPORT: Ensuring successful implementation and continued success.
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