Course details
OverviewThis course explores how AI techniques can revolutionise marketing and customer analytics. Participants will learn how to leverage AI-powered tools and methodologies to understand customer behaviour, personalise marketing campaigns, and drive customer engagement and loyalty.
Objective
Understand the role of AI in marketing and customer analytics.
Analyse customer data to uncover insights and trends using AI techniques.
Implement predictive modelling techniques for customer segmentation and targeting.
Personalise marketing strategies using AI-driven recommendation engines and content optimisation algorithms.
Optimise marketing campaigns through A/B testing, multi-armed bandit algorithms, and other AI-powered techniques.
Measure and evaluate the effectiveness of AI-powered marketing initiatives, driving continuous improvement and innovation.
Who Should Attend
Marketing professionals, digital marketers, customer relationship managers, and anyone involved in marketing strategy and execution.
Outlines
DAY 1: Introduction to AI in Marketing
- Overview of AI Techniques for Marketing
- Customer Behaviour Analysis with AI
- Case Studies: AI-powered Marketing Campaigns
DAY 2: Personalisation and Recommendation Systems
- Building Customer Profiles with AI
- Personalised Marketing Strategies
- Recommendation Systems and Customer Engagement
DAY 3: Optimising Marketing Campaigns with AI
- A/B Testing and Optimisation Techniques
- Predictive Analytics for Customer Segmentation
- Hands-on: Implementing AI-driven Marketing Strategies
DAY 4: Measuring Marketing ROI with AI
- Performance Metrics and KPIs
- AI-powered Analytics Tools and Platforms
- Closing Remarks: Leveraging AI for Marketing Success.
Job roles this course is suitable for:
Marketing professionals , digital marketers , customer relationship managersAbout AiinoX
AiinoX is a leading provider of AI training solutions, offering a comprehensive curriculum designed to cater to a wide range of learners. Our mission is to bridge the AI skills gap by providing accessible, high-quality training that empowers individuals and businesses to:- Understand the core concepts of AI and its applications.
- Develop practical skills in using AI tools and technologies.
- Implement AI solutions to solve real-world business problems.
- Gain a competitive edge in the AI-driven marketplace.
We are committed to delivering exceptional learning experiences through:
- Expert-Led Instruction: Our team of experienced and passionate instructors comes from diverse AI backgrounds, ensuring you receive the latest knowledge and industry insights.
- Interactive Learning: We go beyond theory, incorporating practical exercises, case studies and hands-on learning activities to solidify your understanding.
- Flexible Learning Options: We offer a variety of learning formats, including in-person, online and blended learning, to suit your individual learning style and schedule.
AiinoX offers a comprehensive range of AI training courses designed to cater to all levels of expertise. Whether you are new to AI or a seasoned professional, we have a programme to help you achieve your learning goals.
Headquartered in London and Amsterdam, AiinoX is committed to shaping the future of AI through practical and quality education.
Business Consultation Service
At AiinoX, we provide comprehensive consultation services designed to help your company excel in a competitive market. Whether you are a startup aiming to build a solid foundation or an established enterprise seeking to optimise performance, we are here to assist you.
Our offerings include:
- Strategic Advice: Collaborating with you to map out a path to success, utilising AI and other critical strategies.
- Customised Solutions: Crafting tailored approaches to address your unique challenges and objectives.
- Ongoing Support: Providing continuous support to ensure successful implementation and sustained success.
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