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- Duration / Course length: 5 Days
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Course details
Overview
Public relations (PR) is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual its goals and accomplishments and any thing else that may be of public interest. The public relations professional also helps integrate its client's image in its business strategies and daily actions. Public relations is practiced by a department in a company an organization or as a public relations professional firm. Basic to all public relations is communicating. Well-planned effectively handled communications are increasingly seen as essential to the success and even existence of organizations and causes in today's changing world. Every organization-government business labor professional trade health cultural financial recreational educational and public service-depends on people. Their attitudes attention understanding and motivation can be critical to the success or failure of an organization or idea. This 5-day course is designed to teach you skills you need to increase the public profile of your own business perhaps to become a self-employed PR consultant and enjoy a great career advising others about how to do the same or necessary to become famous. It covers the PR issues associated with oil and gas operations. Using examples and exercises related to governmental and not-for-profit organizations the participants would learn how to deal with those issues.
Objective
By the end of this Course the participant will be able to:
Demonstrate the key Characteristics of Governmental Public relations.
Understand why public relations is big business.
Understand PR fundamentals.
Understand how to preparing the PR plan.
Determine PR Delivery Options.
Media Relations Recognize the communication importance.
Understand the communication process model.
Identify barriers to effective communication.
Recognize and assess his own communication style.
Understand of how his behavior impacts others and the way others respond to him.
Choose words that are appropriate for a particular situation.
Use verbal and nonverbal techniques.
Deal with conflict and build group commitment.
Work with difficult people.
Solve problems and implement solutions.
Plan to make productive and ethical use of organizational politics.
Choose the best solution from available alternatives.
Decide when to engage in a negotiation and when to ignore the negotiation option.
Plan the content of any negotiation.
Recognize the stages of negotiation and determine appropriate behavior to utilize in each stage.
Understand the role culture plays in negotiation.
Who Should Attend
Public Relation and administration employees.
Administrative who deal with or manage suppliers, contractors and buyers.
Administrative who have a direct impact on the success of the company.
Course Outlines
Day 1
Public Relations (PR): An Introduction:
PR Fundamentals.
Preparing the PR plan.
PR Delivery Options.
Media Relations.
Day 2
PR Skills:
Communication and Interpersonal Skills:
Importance.
Elements.
Methods.
Obstacles.
Verbal and Non-Verbal Communication Skills as a Tool to Create Shared Meaning.
Day 3
Dealing with Difficult People.
Identify the types of difficult people.
Understand why difficult people are difficult.
Deal with difficult people.
Use your communication skills.
Give and receive feedback effectively.
Improve performance and manage others.
Day 4
Carry out disciplinary procedures and interviews.
Action plan of how to deal effectively with difficult people and get results.
Negotiation.
Introduction to the Negotiation Process.
Planning the Content of Negotiation.
Negotiation Stages.
Day 5
Communication Styles.
Persuasion.
Strategies for Negotiation.
Negotiating with a Team.
Negotiation Ploys and Tactics.
Fostering group creativity to a group's attempt to solve problems.
About London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
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We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
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- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
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We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
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