Advanced Protocol and Events Management

Course details

Course Introduction:
Enhance your expertise in protocol and high-profile event management. This advanced course provides knowledge on diplomatic protocol, event planning, and execution to ensure seamless, high-standard corporate and state occasions.

Course Outcomes:
Manage protocol and event functions efficiently and effectively
Apply tips and avoid the traps of organising events
Identify risks and understand how to manage and mitigate
Ensure that events are delivered on time and to budget
Project manage the planning, organising and holding of successful events
Develop and apply the core skills of PR and marketing for event promotion
Understand the key factors in building and maintaining strong relationships
Ensure that meetings at home and abroad achieve strategic objectives

Who Should Attend:
Protocol Senior Managers, Protocol Managers and Assistants
Events - Senior Managers, Events - Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
Customer Relations Senior Managers and Managers
Public Relations Senior Managers and Managers
Communications Senior Managers and Communications Managers

Course Topics:
Managing the Protocol and Events Function

Role and responsibilities of the functions internal and external teams
Creating streamlined plans policies systems structures and procedures
Keeping up-to-date nationally and internationally
Record-keeping monitoring updating and maintaining
Appropriate policies processes and procedures according to protocol


Exhibitions Conferences Visits and Events National and International

Planning and organising events conferences and visits
Organising exhibiting at or attending exhibitions
Trade visits and the protocol for them
Greeting foreign dignitaries flying flags correctly and meeting expectations
Order of precedence for official ceremonies


Communication Appropriate for Guests Audiences and Stakeholders

Written communication to prevent misunderstandings
Oral communication including talking listening and understanding
Body language facial expressions and gestures to prevent offenceOrganisational communication: media photography seating timing speeches
Cultural:demonstrating respect for national and international protocol


Risk and Crisis Management for Different Events

Identifying all the possible risks for an event
Evaluation of likelihood and impact
Seven ways to deal with risk
Creating and rehearsing contingency plans


Budgeting and Cost Control

Budgeting accurately and meaningfully
Monitoring authorisation approvals expenditure allowances expenses and receipts
Monitoring expenditure against budget
Cancellations claims reimbursements hospitality
Insurance which is robust appropriate and up-to-date


Project Management in Protocol and Events

Project management principles and approach applied to events
Measuring and monitoring the effectiveness of the planning and the resulting event
Managing and maintaining the quality of the range of external suppliers
Resources required to manage events efficiently
Role and responsibilities before during and after the event


PR and Marketing for Successful Events

Identifying target markets and objectives
Clarifying message for each market
Appropriate channels to reach guests audiences and stakeholders
Promoting organisations brand and enhancing its reputation
Evaluation feedback and lessons learned


Building and Maintaining Strong Relationships

principles of durable relationships
Building strong relations with your internal clients suppliers agents and contacts
Building diplomatic relationships with Embassies and Missions
Cultural etiquette in business social entertaining dress giving and receiving presents
Promoting cross cultural understanding of history and traditions


Meetings at Home and Abroad

Pre-meeting preparation including seating translator interpreters and timings
Chairing participating agenda minutes follow-up and action plans
Order of dignitaries for entering a room introductions talking and making presentations
Conflict resolution decision-making and problem-solving