- Locations: Al Moalem Institute
- Duration: 180 Hours
Course detailsWhy study marketing management?
Marketing is the management process responsible for identifying, anticipating and satisfying customer needs profitably. Marketing management, and establishing a marketing orientated organisation with the emphasis on the customer, is a core component in an organisation's success.
The Association of Business Executives (ABE) offers three levels of qualification in marketing management to improve your knowledge and skills. The programme starts with the Level 4 Diploma in Marketing Management and enables you to progress through the Level 5 Diploma up to the Level 6 Diploma. There is also a Level 6 Extended Diploma which combines the Level 5 and Level 6 Diplomas into a single qualification.
ABE qualifications are:
• Practical professional qualifications which will help
you find a job or obtain a promotion
• Officially recognised for university entrance by
more than 80 universities worldwide, and also
accepted by many more, for entry onto the first,
second or final year of study (depending on the
QCF level of ABE qualification)
• High quality as ABE is recognised by Ofqual, the
UK's regulatory authority, as well as equivalent
• Listed on the UK's Qualifications and Credit
Framework (QCF) of regulated qualifications
• Taught to 50,000 students worldwide every year
by hundreds of colleges which between them
offer a range of flexible study options (full time,
part time, distance learning or self-study)
• Provided with comprehensive student support
information including study tips, study
manuals,pastexam papers,specimen answers,
recommended reading lists and a quarterly
magazine available online or in print
• Flexible, as the optional units enable you to
specialise in the areas that particularly interest
you, units can be studied in any order, and many
units are common to more than one programme,
so you can very easily switch between
qualifications or take a second qualification at the
• Cost-effective because ABE is a not-for-profit
organisation so it endeavours to ensure that
its prices are always as affordable as possible,
plus taking an ABE qualification to fast track to
university can give you significant savings
Job roles this course is suitable / will prepare you for
There are various Career options depending on your interests and apart from the few mentioned below, once you complete the course:Marketing managerEvent organiserProduct managerPublic affairs consultantPublic relations account executivePublic relations officerSales promotion account executiveMarket researcherMarketing executiveMedia plannerAdvertising Manager
About Al Moalem Institute
Al Moalem Institute has been established in 1992 by its founder Aqeel Al A’Ali. For the last two decades, it positions itself as “one of the Middle East region’s leading training provider”. It’s our mission to help individuals and corporate clients to achieve their career goals and influence their organization’s success.
Our Internationally affiliated partners provide comprehensive education, certification and qualifications, enhancing careers of professionals and future professionals and ultimately, achieving better results for the organization they serve.
We are dedicated in offering high-quality training programs to each individual or organization as we put emphasis to each training we conduct which is designed to maximize benefits, provide cost-effective and customer-focused solutions. All projects we undertake are handled with extensive expertise and experience to strategy development, to program implementation, and finally, real gains and delivering results.
Our team is composed of competent professionals who particularly aim to deliver high-quality training. Most of our clients are top companies belonging from the private and government organizations.
The prominent vocational training reference and provider for career advancement and professional development in nationally and regionally.
Committed in providing quality and excellent training services, management advisory and be a pacesetter in providing advanced and modern strategies in training delivery and management by providing best resources and specialized and internationally recognized trainers.
- Customer Satisfaction
- Passion for Excellence
- Teamwork and Cooperation
- Continuous Improvement
- Organization and implementation of courses and specialized training programs and professional.
- Design programs and workshops, especially depending on the nature and working environment of customers.
- Implementation of training and collaboration with other international organizations.
- Organize forums, conferences and cultural events.
- Identification and analysis of training needs.
- Design and engineering standard and program excellence for organizations.
- Training and guidance of job seekers in preparation for the Arab market.
- Assess and conduct career orientation and vocational guidance.
- Management consulting, financial and design of functional organizational structure.
Areas of Expertise
- Human Resource Management
- Management and Leadership
- Finance and Accounting
- Business Excellence and Quality management Systems
- Information and Communication Technology
- CAD, Primavera and Staad Pro Training
- Occupational Safety and Health
- General and Business English Language
- 25 Years of excellence provision of human resource development
- First Institute certified with ISO 9001 Quality Management System in the Kingdom of Bahrain
- Granted by Tamkeen to provide the biggest arabic leadership training programme
- Awarded an Excellence Performance for Quality Assessment by the Ministry of Labour