A/B Testing and Experimentation for Websites and Marketing

Course details

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going.

The applications for A/B testing are various, some of them are

• Product Changes - Web, Desktop, Mobile
• Marketing Messages
• Landing Page Optimization
• Creative design
• Call to actions
• Funnel conversions
• Search Marketing
• Udemy course marketing 
• Discount and Coupon strategy
• Pricing strategy
• Conversion Rate Optimization (CRO)

All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.

I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.