7 Easy Steps to Construct Kano Analysis

Course details

With increasing competition and constantly changing customer requirements, it has become exceedingly important to learn the art and science of prioritizing the most important needs of our customers. Kano Analysis is a unique tool that has a structured approach to understand these customer requirements, translate them into specific categories defined by Kano and then prioritize them. The tool is unique and been effectively used for over two decades by several organizations across various industries. There is limited material available on the internet that can explain this tool in a simple, easy to understand and an engaging way. By virtue of this training, we have simplified the usage of this tool into 7 Easy Steps. This training will help you to effectively construct the Kano Analysis in these 7 steps.

Learn Everything About Kano Analysis and Master the Art of Creating the Kano Analysis.

Most important benefits of this course:

• Learn the technique to categorize customer requirements and then prioritize them using Kano Analysis.
• Enhance your profile by becoming a bridge between your customers and the business processes.
• Construct Kano Analysis in 7 easy steps.

Kano Analysis is a method to help understand customer needs and wants and prioritize them. Using this tool, a business can plan effective utilization of its resources (time, money, man-power, etc) by allocating them to value creating activities for their customers.

Almost 58% of Lean Six Sigma and Quality professionals DO NOT have a thorough understanding of Kano Analysis. Most newbies seek a theoretical overview of the functioning of the tool. Project managers want to use this tool; they see tremendous benefit but don't know where to start. Using this tool has a positive impact on an individual's career because it helps connect each department involved in planning and the design process with the customer. By learning Kano Analysis, you can be the catalyst to transform your organization's products and services and bring lasting changes for your customer and your business process.

We begin this course by understanding an overview of Kano Analysis. We learn the types of customer requirements. We then learn how to build the Kano Analysis Grid. It is followed by a discussion on building and administering the Kano Questionnaire. The responses received from your customers on the Kano Questionnaire are then tallied with the Kano Evaluation Table. We categorize each requirement and learn how to prioritize them. Finally, all these steps are synchronized into 7 easy steps. Finally, we conclude the discussion by learning the advantages and disadvantages of using the Kano Analysis. 

The entire discussion is supplemented with a classic case study. This case study evolves as you go through understanding each topic.