Course details
Credit Points: 90 ECTSEvery day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. IU prepares you with the MBA in Marketing optimally for a career in the international advertising industry. You will develop new skills in areas like international branding and customer relationship marketing and expand your knowledge to be optimally prepared for your future ;
Once you graduate with an MBA in International Marketing, you can analyse brand values and determine the factors that drive consumer-based brands. You'll be able to confidently develop targeted marketing strategies and communicate them convincingly to your team. Marketing is a diverse field. You might lead marketing activities for business-to-business (B2B) or business-to-customer (B2C) companies or even political or charitable organizations. No matter where your path takes you, you will lead with a great instinct for market potential and risk, crises management and dealing with clients, social media opportunities and more.
Modules:
Semester 1
- Leadership
- Innovation and Entrepreneurship
- International Marketing
- Performance Measurement
- Corporate Finance
- Managerial Economics
- Strategic Management
- Business Ethics and Corporate Governance
- Operations and Information Management
- Global Brand Management
- Sales & Pricing
- International Consumer Behaviour
- Applied Marketing Research
- Capstone Project Thesis & Defense
Eligibility / Requirements
Academic Requirements:
- Completed undergraduate study from a public or officially recognized university/higher education institution (180 ECTS for years MBA and 240 ECTS for 1 year MBA).
- Final grade of at least ""Satisfactory"" or grade C (as commonly used in the and Canada).
- To start a 90-ECTS MBA, you can “bridge” 30 ECTS by demonstrating 1 additional year of professional experience. This means you can access the programme already with 180 ECTS credits.
Work Experience:
- At least one-year work experience before the start of the IU Master program (achieved after previous studies).
- Plus: At least two years work experience when you want to graduate.
- Proof of English skills
- If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills
About IU International University of Applied Sciences
IU International University of Applied Sciences combines bachelor and master programmes on campus model with online, distance learning models. Most of our programmes are available completely digitally or on-site in Berlin or Bad Honnef, near Cologne. In this way, we can focus on welcoming international students and providing them with a comfortable way to study that suits their needs. Our courses are all taught in English and the contents are tailored to building careers in an international environment.
A more flexible way to study Designed with an innovative and digital approach, IU International provides accredited higher education programmes with ease and flexibility. When you join IU International, you have much more freedom to choose when, where, and how you study—no matter where in the world you come from. On campus our programmes are now available with two additional intakes, you can start in January, April, July or October.
Whether you study online or on-campus, boost your chances to work in Europe - Get free German lessons while studying at IU International University of Applied Sciences.
