Digital Marketing Bundle

Social Media marketing course is designed for people who have some familiarity with social media already. Participants in Social Media marketing course will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

What Will Students Learn

• Describe the value of social media to their marketing plan
• Create and launch a social media marketing plan
• Select the right resources for a social media marketing team
• Define how to use social media to build an internal community
• Use metrics to measure the impact of a social media plan
• Manage difficult social media situations
• Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
• Decide whether a blog adds value to a social media plan
• Speak about specialty sites and social medial management tools
• Stay on top of social media trends and adjust their plan as the online world evolves

Course Syllabus:

This course consists of following modules:
Module 1 – What is Social Media?
Module 2 – Developing a Social Media Plan
Module 3 – Building Your Social Media Team
Module 4 – Using Social Media for Marketing Plans

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

Use knowledge gained from this email marketing course to help create significant growth for your brand and business

The power of email is staggering. Learn how to successfully find, engage, and convert your audience. Once you understand how to effectively manage your email marketing lists and campaigns, requiring robust mailing lists, you’ll be able to always be where your customer is – their inbox. In this intermediate level course, you’ll: look at how to get started with the creation, development, and management of email marketing lists (which you’ll want to remain focused as your lists grow); write compelling emails and craft successful email campaigns; enhance your campaigns in the best way possible in order to achieve your marketing aims and objectives. And, all the while measuring your achievements. By the end of the course, our goal will be that you’ll understand how you to use email to increase conversions and revenue for your business.

This course will fine-tune your inner email marketer and get you to start writing exceptional and highly-engaging email campaigns that meet all your business goals. So, why not get started? Global Edulink’s flexible approach to learning means you don’t have to put your life on hold to get certified. Our students structure their study to fit in with jobs, families, friends, and leisure time. They study full-time or part-time, from home or work, or on the move, online, or on mobile devices. This course is key to your online marketing career to help you demonstrate your new-found expertise to your current, or future, employer.
 
COURSE CURRICULUM

1. Introduction to the course
2. Definition of e-mail marketing
3. Building an e-mail list
4. Way of managing your e-mail list
5. How to create an email campaign?
6. How to write compelling emails?
7. Enhance your email campaigns
8. How to get the most out of your campaigns?

Benefits you will gain:

• High quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• Benefit of applying NUS extra Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

Certification:

Successful candidates will be awarded a certificate in Mastering Email Marketing.
 
 

Do you wonder what are the best ways of reaching your potential customers? Or, getting current customers coming back for more? Or, indeed, how to grow online sales? Well, wonder no more. This Google AdWords Essential Training course, from Global Edulink, a UK-based leader in online training, will provide you with all the tools you require to build a successful, cost-effective digital marketing campaign.

Learn how to get your organisation found by people on Google, precisely when they’re searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, fundamentally, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

It all starts with knowing how AdWords works, and knowing what your business and customers need. You’ll learn just what PPC advertising is all about and how it functions. You’ll also be advised of what needs to be in place before getting started, then you’ll set up a new AdWords account before starting to research your keywords: the foundation of all great ads. You’ll then be ready to create your first advertising campaign – exciting stuff! And use AdWords reporting and Google Analytics to monitor the performance of ads and optimize them to get more clicks, conversions and, ultimately, a higher search advertising return on your investment (ROI).
 
Course Curriculum

• Overview Of The Google Adwords
• Pay-Per-Click Advertising Techniques
• Defining Your Business Goals
• Stepping Into Google Adwords
• Keywords Researching Techniques
• How To Create Your First Campaign?
• How To Create Your First Advertisements?
• How To Monitor Your Advertisement?
• Advanced Advertising Techniques
• Understanding Key Optimisation Strategies
• Fundamentals Of Google Adwords

Benefits You Will Gain:

• High Quality E-Learning Study Materials And Mock Exams.
• Tutorials/Materials From The Industry Leading Experts.
• 24/7 Access To The Learning Portal.
• Benefit Of Applying Nus Extra Discount Card.
• Recognised Accredited Qualification.
• Excellent Customer Service And Administrative Support.

Certification:

Successful Candidates Will Be Awarded A Certificate In Mattering Google Adwords.