Winning Marketing Communications هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

This lecture serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many ways content is generated today.