Questionnaire Design in Marketing Research هذه الدورة تدرس باللغة الإنجليزية

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Course Description:

This course is aimed at enabling candidates to understand and apply the basic principles and methodologies of data collection instruments for business and marketing research. The module looks specifically at the practical elements of respondent behaviour in relation to the nature of the data being collected. The aim is to ensure that candidates clearly recognize the information needs of various research contexts, and to enable them to design appropriate data collection instruments and measurement techniques.

 
How attendees will benefit?

After completion of the programme, delegates will be able to:
 

•  Understand and apply the definition and role of questionnaires in survey research
•  Understand and apply the impact of different data collection methods on questionnaire design
•  Understand and apply the psychology of survey response
•  Understand and apply the main sources of measurement error
•  Understand and apply the various aspects of respondent behavior
•  Understand and apply methods of identifying and improving bad questions
•  Understand and apply the general guidelines of scaling
•  Understand and apply the procedures for developing and testing a questionnaire
•  Understand and apply the steps in the questionnaire design checklist.

 
Course Content:

The programme covers the following topics:

•   Questionaires in Survey Research
•   Data Collection and Questionnaire Design
•   Psychology of Surveys
•   Respondent Behaviour
•   Measurement Errors
•   Types of Questions
•   Guidelines of Scaling
•   Testing of  Questionnaires
•   Questionnaire Design Checklist

 
Course Style:

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

 
 
Remember:

• We provide this course in any place and at any time suitable for you.

تحديث بتاريخ 13 February, 2018