Field Marketer In-store Consultant Programme هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

• build brands through effective merchandising and brand representation;
• increase sell-out of brands; and
• to contribute to the overall store performance.

• Demonstrate an understanding of wholesale and retail industry
• Demonstrate an understanding of basic marketing and the manifestation thereof on an in-store level
• Demonstrate an understanding of merchandising
• Demonstrate an understanding of supply chain and related concepts ( NDD's) in the retail environment
• Understand and apply in-store procedures
• Conduct an eye-ball check and determine
• Persuade and influence in-store decision-makers to place orders

• Understanding the retail environment (different functions, roles and inter-dependency)
• Distinguishing between wholesale and retail
• Store profiles
• Consumer behaviour and the impact on store profiles
• Basic supply chain and the impact thereof in the retail environment
• Basic marketing and the manifestation thereof on an in-store level
• Merchandising principles and applications
• Practical sales and merchandising
• Identify opportunities for cross merchandising
• Persuading and influencing in-store decision-makers
• Ordering stock
• Draw stock
• Reading and interpreting planograms
• Reading and interpreting PI labels
• Calculating
• Application of shelf-health principles
• Application of store-room health principles
• Competitor analysis
• Principles of promotions
• Planning promotional activity
• Implementation of promotional activity (Build promotional stands)
• Application of Point of Sales material
• Strategies to endure pull-through of stock
• Inter-personal competence - dealing with authority and in-store staff
• Customer satisfaction

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.