Converting Research Findings into Marketing Insight هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Course Description:

This course will enable delegates to understand and apply the basic principles and practical guidelines of converting research findings into strategic and operational insight. The module is designed to encourage candidates to review research projects from the end user's perspective, and to identify reporting priorities accordingly. It aims to enable candidates to make clear links between the original business problem, research objectives and findings. This will enable candidates to evaluate and select approaches to the reporting and presentation of research findings so that those findings can be made actionable.
 
 
How attendees will benefit?

After completion of the programme, delegates will be able to:

•  Identify the links between the business problem, the research objectives and the research findings
•  Identify and formulate key findings in relation to the business problem and the research problem
•  Identify and formulate actionable recommendations
•  Provide usable deliverables at the end of a project
•  Write a research report and design and deliver a presentation of key findings which adds value to the end user/client
•  Adhere to and incorporate ethical issues in reporting research findings

 
Course Content:
The programme covers the following topics:

• The digital wallet creeps forward
• Big data gets real
• Social media grows up
• Mobility matures
• Real-time media buying takes hold
• Organizations learn to better identify the marketing pivot points
• Qr codes get real
• Reputation management joins the big leagues
• Greenwashing subsides
• Intrapreneurialism grows
• Metrics  mature

 
 
Course Style:

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

 
Remember:

• We provide this course in any place and at any time suitable for you.

تحديث بتاريخ 13 February, 2018